I assume they have looked at the percentage of orders they get online vs
at their local stores when they make this decision.
If the demand from online sales channels is already more than they can
manufacture, why bother keeping the regular stores? (other than as
service locations).
If I had a spare $35,000 sitting around I would have no problems buying
the base Model 3 online given their generous no questions asked money
back trial period.
Jay
On 3/1/19 10:41 AM, Peri Hartman via EV wrote:
Is Musk right - people are comfortable buying online?
Peri
https://www.seattletimes.com/business/tesla-to-close-stores-take-orders-for-a-35000-model-3/
Tesla will sell its electric cars only online as it accelerates its cost
cutting so it can realize its long-running goal of selling a mass-market
sedan for $35,000.
...
To save money, Tesla will close many of its stores, but leave some open
as galleries or “information centers” in high-traffic areas.
...
The online sales shift will enable Tesla to lower all vehicle prices by
6 percent, on average, including its higher-end Model S and Model X.
...
Although he said going online-only was a difficult decision, Musk said
he believes it’s the right one. “It’s 2019,” he said. “People want to
buy things online.”
...
Although Musk said he didn’t know for certain, he predicted there’s
enough pent-up demand to sell about 500,000 Model 3s annually at the
starting price of $35,000.
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