On 3 Apr 2024 at 17:04, Peri Hartman via EV wrote: > How much of Tesla's sales decline is caused by Musk's big mouth versus > saturation of the luxury market ?
I don't know that you could quantify that, but here are some data that might be worth looking at. https://www.reuters.com/business/autos-transportation/would-be-tesla-buyers- snub-company-musks-reputation-dips-2024-04-01/ or https://v.gd/3SqX89 It appears that the only global market surveyed in which Tesla's reputation improved between 2023 and 2024 was China. A Bloomberg piece from last summer reports on a survey of long-term Model 3 owners. Most of them still love their Teslas - the Tesla boss, not so much. https://www.bloomberg.com/graphics/2023-tesla-survey/elon-musk-brand- analysis/ or https://v.gd/laVx3P Tesla brand loyalty is still very strong, but a few owners from an earlier survey have left the Tesla fold. The reasons they gave for switching to other brands are interesting. The top 3 reasons: 21.5% Disapproval of Elon Musk 18.7% Concerns about quality or service 17.8% Unhappy with Tesla's brand perception It's tempting to lump #1 and #3 together because Musk pretty much IS Tesla. However, maybe #3 would also include the grumbling I hear now and then about "Tesla Drivers," spoken in the same tone of voice people used to use for "BMW Drivers." So while I think your question is tough to answer, it seems to me that if Musk would cut out the Twitter s***posting, and generally keep a lower public profile - like most other auto execs do - Tesla might grow faster and have a better reputation. I'll bet that many Tesla stockholders would prefer that. But it'll never happen. Musk can't do it. He's addicted to attention, admiration, and adulation. David Roden, EVDL moderator & general lackey To reach me, don't reply to this message; I won't get it. Use my offlist address here : http://evdl.org/help/index.html#supt = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = There's no longer anything being promised to us by tech companies that we actually need or asked for. Just more monitoring, more nudging, more draining of our data, our time, our joy. -- Shannon Vallor = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = _______________________________________________ Address messages to ev@lists.evdl.org No other addresses in TO and CC fields HELP: http://www.evdl.org/help/
