Hey Chris, Thinking more about this though, who does WPD target? Are we trying to target those who don't have any idea what a CMS is?
Scott On Wed, Mar 11, 2009 at 12:04 PM, Chris Calloway <c...@unc.edu> wrote: > On 3/11/2009 9:49 AM, Roberto Allende wrote: > >> Then... considering what the communication people say, do you think that >> if we use Content Management Event or Day, instead of Plone could be better >> in terms of communication ?. >> > > People who don't know what Plone is also don't know what content management > is. And if you've heard of content management, you've probably heard of > Plone. At least, that's my experience. > > So I don't know that an alternative name change leaving out the Plone brand > helps those people who don't know what content management is, or those who > do. > > WPD might need a secondary slogan to communicate what Plone is to those > people who don't know what Plone *or* content management is, though. > > In simplest terms, what a CMS does is help people get their content on the > web quickly. > > The word "content," however, is kind of jargon-y for most people. When I > use the word "content" with people who don't know what Content Management > is, their eyes just glaze over. And that's most people. Who need content > management. And don't know it yet. > > Additionally, content is a means to and ends. Content is something you want > to communicate to people. And that's what a CMS really does. It > *communicates* content. On the web. And people understand what the words > "communicate" and "web" mean without having to understand the context of > what content management is. > > So I would just suggest the title, with a secondary slogan like: > > World Plone Day: Communicate on the Web > > or > > World Plone Day: Quick Web Communications > > (I like the first one because it manages expectations. I find it really > important to manage expectations up front when doing a marketing event.) > > You could incorporate that into your logo as well. Just put "Communicate on > the Web" below the logo in smaller type. Or encircle the logo with that > secondary slogan. I'm not really good with that part. I'm sure somebody can > figure that out. > > It tells people, hey, I'm going to an event that will help me communicate > on the web. (Possibly quickly.) And that's really what people want Plone > for. > > And it tells people what Plone is even better than an elevator speech. > > So, yes, I think explaining that Plone helps you communicate on the web is > an good thing to communicate. > > On the web. :) > > -- > Sincerely, > > Chris Calloway > http://www.secoora.org > office: 332 Chapman Hall phone: (919) 599-3530 > mail: Campus Box #3300, UNC-CH, Chapel Hill, NC 27599 > > > > > > _______________________________________________ > Evangelism mailing list > Evangelism@lists.plone.org > http://lists.plone.org/mailman/listinfo/evangelism > -- Scott Paley | ABSTRACT EDGE Office: 212.352.9311 Direct: 212.352.1470 Fax: 212.352.9498 Website: http://www.abstractedge.com Blog: http://www.brandinteractivism.com
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