"... Where, written or orally did Maharishi use Doug Henning or The 
Beatles for his/movements publicity ? Source please !"


Sources are in abundance if you look at advertising. Emotional 
connections - the glue in advert language - are successful to the 
degree that they are suggested. Pucchini never drove a Japanese 
import; but todayÕs drives find it comforting to know that skidding on 
wet pavement is safer if performed in a Honda while listening to 
Turandot. 

Promotion by association. 

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