"CHICAGO -- Should Barack Obama end up winning his party's
nomination, he will give his acceptance speech at the Democratic
National Convention in Denver on August 28 -- 45 years to the day
Martin Luther King delivered his "I Have a Dream" speech on the steps
of the Lincoln Memorial.
If this moment happens, it will be because of what Sir Martin Sorrell
(CEO of the conglomerate WPP, which includes among its many companies
Mark Penn's Burson-Marsteller) said. "Mark Penn," he told me the
other night in Los Angeles, "literally wrote the book on microtrends,
but this election is about a macrotrend."
Penn and the Clintons set about slicing up the electorate into the
"small forces behind tomorrow's big changes" that Penn described in
his 2007 book Microtrends. They then devised policies and personas to
try to appeal to each one -- only to watch dumbfounded as their
microtrend sandcastles were washed away by the macrotrend tidal wave
of the Obama campaign."
http://tinyurl.com/32574z
