Continuing the rap about the disappointing-to- many debut of "Dollhouse," here is a link to a trade article talking about how badly it did in the ratings.
http://www.thrfeed.com/2009/02/dollhouse-terminator-premiere-ratings.html But, what is far more interesting on this page is the video clip that's there. It appears to be a *real* commercial from FOX for their two most interesting series -- Doll- house and Terminator: The Sarah Connor Chronicles. Watch it and see if you don't understand why they are both losing in the ratings game. It's not the series themselves; it's the marketing, stupid. These people at FOX have on their hands two television shows with a pretty interesting "intelligence quotient" to them, but which also contain "action" and "attractive women." So how do they choose to *market* these shows? By stressing the action and the attractive women, and aiming the ads at *non-intelligent* doofuses. THIS, in my opinion, is why FOX screws up so many potentially interesting TV series. The series themselves are often pretty good, and even intel- ligent. But the people trying to sell them to the public are anything BUT intelligent. This commercial is almost parody. I had to watch it twice to realize that it wasn't. Clearly, if this commercial was aimed at the perceived intel- ligence of his viewers, FOX thinks that the people who watch its entertainment shows are as mentally challenged as the ones who watch its News shows.
