From: salyavin808 <no_re...@yahoogroups.com> Anyway, celebrity endorsement is gold and is what everyone aims for, for some reason things are considered more likely to be effective if some actor or model does it. Strange really that the quest for the deepest level of consciousness and the highest state of life depends ultimately on such shallow concerns as "My skin looks better when I meditate, I could stay a model into my thirties" or "My football is better". I got into TM via a profound book about consciousness and human potential, I don't think I would have been so easily seduced if all they had to offer was an out-of-date picture of an actress and a simpering quote about happiness being easy.
I have always assumed (and still do) that the reason TMers are such suckers for "celebrity endorsement" is that they are subconsciously painfully aware of how insignificant and unimportant they and their lives are, and always will be. One of the only ways they can feel good about themselves is by considering themselves part of a small, super-important group that has celebrities in it. I call this belief "Importance by association." It really doesn't matter how famous the person you're a groupie to is...bottom line is that all you are and all you'll remain is a groupie, hoping that some of the famous person's fame will "rub off on you." Sadly, that never happens.
