--- In FairfieldLife@yahoogroups.com, TurquoiseB <[EMAIL PROTECTED]> wrote: > > --- In FairfieldLife@yahoogroups.com, bob_brigante <no_reply@> wrote: > > > > (Visit page > > http://excellenceinaction.globalgoodnews.com/06-aug/india3.html for > > further information on the peace-creating power of groups of Vedic > > Pandits.) > > Wow. I spent the day editing product announcements. > > Pundits as product. What a concept.
I'm a little surprised that no one else has commented on this particular Web page. It seems to me that there are several interesting things about it. First, it seems clear that the future of the TM move- ment is spelled out here. There has been a shift in the marketing paragidm. They are no longer positioning themselves as providers of a meditation product for individual consumers; they are now positioning themselves as providers of Indian boys who will chant and meditate for you so that you don't have to. I find that interesting. I also find the primary photo on the web page pretty interesting. Maharishi's photo is at the top, but the photo of the person who is really *providing* the new product (pundits) is of Girish Varma. It seems to me that this advertisement could actually be seen as the first official acknowledgement that the reins of power within the movement -- at least the *financial* power -- are being shifted in his direction. This is, after all, the first publication I've ever seen in the TM movement that makes it crystal clear that when you send in your check or make your wire transfer, the money goes directly to Girish Varma. Interesting.
