is it possible to write a custom sort routine for ferret?

I use ferret right now to index all my products.  One of the variables
in these product documents is the product popularity, where 1 = best
selling production, 2 = 2nd best, etc..

Right now, I'm just sorting by the popularity column in my search
results, although this doesn't always provide "good" results, neither
does just sorting by document relevance.  I'd like some combination of
the two to sort by.  Is it possible to do this efficiently with ferret?

any help would be appreciated,
thanks,
ray
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