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Progressive News & Views (since 1982)
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From: Harvey Rosetti <[EMAIL PROTECTED]>
Here is something forwarded
from mwebster
One station (AAR) does not a trend make.
There appears to be an inverse relationship between audience size and the
amount of comment a market or station gets on R-I. Some posters have a
fascination with small markets and obscure stations. Burlington is Market
number 136. It is not likely to a trend-setter.
This is, however, the first report of a progressive talk station bumping
Franken for Hartmann. Will other PT stations be watching the results in
Burlington? Not likely. Will AAR's "syndication division" move
aggressively to market Hartmann to stations and exploit any
vulnerabilities in Franken's numbers? Also not likely; a "slight" conflict
of interest here. Hartmann signing with AAR was like RC signing with Coca
Cola to distribute and market RC Cola - unless either (1) AAR is hedging
its $2 million dollar a year bet on Franken or (2) Franken's exit is
already in the cards and Hartmann is designated heir apparent. Some people
think Hartmann is not ready for prime-time (but then Franken isn't ready
for even small market radio). Even if Hartmann fails to deliver numbers
equal to or better than Franken's, he's a lot cheaper and therefore could
be more profitable.
However, Steph is doing well elsewhere. This morning RadioDailyNews.com
reported: " Debbie Greenbaum at Jones Radio Networks reports that Miller's
show has shown substantial numbers increases at several affiliates,
including KTLK in LA, WWRC AM Washington DC, KIST AM Santa Barbara, KPTK
in Seattle, WTPG Columbus, KTNF AM Minneapolis and WCHL AM Chapel Hill."
The Jones Radio website adds: "The Stephanie Miller Show posted quadruple
share increases on KTLK-AM in Los Angeles and is now the #1 rated program
on WWRC in Washington, D.C., with
M18-49, M25-54, and A25-54."
Numbers like this may be more indicitive of a trend and may be bad news
for Jerry Springer (who, of course, still has trash TV to fall back on).
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