This was featured sa Reaksyon last night.
This might be of interest to you. Philippines bags first Cannes Mobile Grand Prix for Smart TXTBKS campaign J.M. Tuazon, InterAksyon.com · Wednesday, June 19, 2013 · 10:12 am MANILA, Philippines — For their innovative campaign that solved one of the country’s biggest education woes today, Smart Communications and creative ad agency DM9JaymeSyfu on Wednesday bagged the Mobile Grand Prix for this year’s Cannes Lions International Festival of Creativity. The project, dubbed the Smart TXTBKS campaign, condensed textbooks and workbooks used by students into 160-character messages that were then inserted in Smart SIM cards and distributed to several public schools in the Philippines. read more: http://www.interaksyon.com/infotech/philippines-bags-first-cannes-mobile-grand-prix-for-smart-txtbks-campaign "With the TXTBKS campaign, even the cheapest analog phones that retail for just below P1,000 can instantly be turned into textbooks and workbooks and used pervasively around many schools nationwide." SIM book drive wins ad ‘Oscar’ Philippine Daily Inquirer 12:39 am | Friday, June 21st, 2013 MANILA, Philippines—Advertising agency DM9 JaymeSyfu has won for the Philippines its first Grand Prix at the Cannes Lions International Festival of Creativity, the highest honor given by what is considered the Oscars of the advertising industry. DM9 JaymeSyfu’s campaign for wireless services leader Smart Communications Inc., “Smart TXTBKS,” beat 100 other entries in the mobile category of the 60th Cannes Lions, including submissions from Adidas, Google, McDonald’s and Nike. read more: http://business.inquirer.net/128279/sim-book-drive-wins-ad-oscar STEPHEN B. ALAYON Data Bank Senior Information Assistant Library and Data Banking Services Section Training and Information Division Aquaculture Department (AQD) Southeast Asian Fisheries Development Center (SEAFDEC) Tigbauan, Iloilo 5021 Philippines URL: http://www.seafdec.org.ph Telephone No.: 63 33 5119170 to 71 local 409 Fax No.: 63 33 5119174 Mobile Phone No.: 63 919 4506688 Email Add: [email protected], [email protected] -- You received this message because you are subscribed to the Google Groups "Filipino Librarians" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/filipinolibrarians. For more options, visit https://groups.google.com/groups/opt_out.
