I'm not sure if this has been shared before.

Sarah McNicol,  (2005) "The challenges of strategic planning in academic 
libraries", New Library World, Vol. 106 Iss: 11/12, pp.496 - 509

http://dx.doi.org/10.1108/03074800510634982

Abstract:
Purpose – This paper reports on the findings of the HEFCE-funded outcomes 
project which aimed to investigate strategic planning in UK academic 
libraries. 
Design/methodology/approach – The research 
consisted of a literature and documentation review, followed by 
interviews with academic library directors and senior institutional 
managers. There was also a survey of all UK HE libraries. 
Findings – The key issues which need to be addressed by academic libraries in 
terms of strategic planning are: the involvement of library staff; 
communication of library aims and plans externally; level of active 
involvement in institutional and departmental planning; evaluation and 
target setting; and involvement in more “difficult” institutional aims 
such as income generation and widening participation. 
Research limitation/implications – The response to the various activities of 
this research project 
indicate the lack of interest in outcomes assessment within the academic 
library sector. There is little rigorous evidence in this area to 
inform library professionals. 
Practical implications – 
The lack of interest in outcomes assessment with the sector is worrying; there 
is a general view of libraries as essential part of higher 
education and do not need to demonstrate how they contribute to 
institutional aims. This may leave libraries in a vulnerable position. 
Originality/value – The paper reports on an issue which should be of great 
concern to the academic library sector, especially in the light of the proposal 
to axe professional posts at the University of Wales, Bangor library.

STEPHEN B. ALAYON
Data Bank Senior Information Assistant
Library and Data Banking Services Section
Training and Information Division
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URL: http://www.seafdec.org.ph
Telephone No.: 63 33 5119170 to 71 local 409
Fax No.: 63 33 5119174
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Email Add: [email protected], [email protected]

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