Factors Affecting Adoption of Facebook: An Exploratory Study of the LIS Community Perspective Noa Aharony Senior Lecturer at the Information Science Department in Bar-Ilan University; e-mail: [email protected]. Abstract This study seeks to investigate whether information professionals, as well as LIS students, are ready to assimilate Facebook in their work and educational environments. The study uses the Technology Acceptance Model (TAM) as well as some characteristics of the “Big Five” model of personality as a theoretical base from which to predict factors that may influence the adoption of Facebook by information professionals as well as by LIS students. Findings reveal that the TAM, as well as other personal characteristics, significantly predict the likelihood of Facebook use and highlight the importance of individual characteristics when considering technology acceptance. http://crl.acrl.org/content/75/6/878.abstract Factors Affecting Adoption of Facebook: An Exploratory Study of the LIS Community Perspective
full text http://crl.acrl.org/content/75/6/878.full.pdf+html STEPHEN B. ALAYON Data Bank Senior Information Assistant Library and Data Banking Services Section Training and Information Division Aquaculture Department (AQD) Southeast Asian Fisheries Development Center (SEAFDEC) Tigbauan, Iloilo 5021 Philippines URL: http://www.seafdec.org.ph Telephone No.: 63 33 5119170 to 71 local 409 Fax No.: 63 33 5119174 Mobile Phone No.: 63 919 4506688 Email Add: [email protected], [email protected] -- You received this message because you are subscribed to the Google Groups "Filipino Librarians" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/filipinolibrarians. For more options, visit https://groups.google.com/d/optout.
