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> -----Original Message-----
> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]
> Sent: Wednesday, August 23, 2000 10:45 AM
>
> >The company that has the most exceptional marketing staff and
> >biggest marketing budget will convince all small and medium sized
> >companies (95% market share) that their service is the most
> >user-friendly and easily understood one, and therefore is the best
> >one to use, regardless of all that technical gibberage that noone
> >understands anyhow, will reap the benefits in the long run.
> >After all, since they're the biggest ones, they have to be the
> >best, right?
Depends in what sector that company used to do business. More and
more companies are trying to get into the security business, even
product vendors. Somehow I don't see ...uhm... let's say a big
computer manufacturer (with exception of IBM) getting the market
response they dream of. I think that companies that focus on security
will get the upper hand, not companies that used to sell hardware and
now decide to cash in on the security.
> Mikael is absolutely correct, it boils down to marketing.
> But right
> now, the market space that Online Security Services are in is
> not well
> defined. Firewalls, IDS, Attack & Penetration, etc. So the
> market needs to
> be defined.
That's right. This market is evolving but runs a similar course to
home security. There were alarm system manufacturers, companies and
install them, and then companies that monitor them. The same will
happen to IT security. There are the manufacturers, the consulting
firms, and now monitoring companies.
The problem I see is that pretty much everyone wants to do it all,
trying to present themselves as a one-stop security shop. I
personally don't believe in them. I believe companies that focus on a
certain areas of IT security will eventually gain the upper hand
because they are (usually) more knowledgeable and experienced than
companies that are too diversified.
Computer security companies are moving towards physical security
(with pen-tests), traditional security companies (heck, even
bodyguard shops) are moving towards computer security. I wonder where
this will all end...
Regards,
Frank
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