[This message was posted by Russell Curry of Assimilate Technology, Inc. 
<r...@assimilate.com> to the "Product Discussion" discussion forum at 
http://fixprotocol.org/discuss/24. You can reply to it on-line at 
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Colfax, WI, April 19, 2010 - Assimilate Technology Inc. announced today the 
latest release of their Visual FIX productivity system for FIX application 
developers. Built on the .NET/C# platform, The Visual FIX system is an 
integrated development environment that is designed to help firms reduce costs 
and decrease time to market in the development and testing of FIX-based 
electronic trading applications. 

This latest release of the Visual FIX system includes complete integration with 
the VersaFix open source FIX engine, enhanced WYSIWYG layout editors, and 
improvements to the Visual FIX Foundation Components - a suite of easy-to-use 
visual components that are provided with the system to simplify the development 
of testing scenarios, message processing, and log-based regression testing and 
reporting. The Visual FIX component model has also been improved to provide 
enhanced support for developing and hosting event processing workflows within 
the Visual FIX system.

"We're pleased to be able to bring this latest release of Visual FIX to the 
market," said CEO Russ Curry, "The integration of our VersaFix open source FIX 
engine into Visual FIX marks a significant milestone in the evolution of the 
product, and the additional enhancements in this release demonstrate our 
commitment to raising the bar in terms of what firms should expect from a FIX 
productivity solution."

In addition to providing the testing and simulation capabilities found in 
contemporary FIX testing products, the Visual FIX system's intuitive and 
highly-extensible visual environment allows firms to develop unique 
applications by incorporating their own .NET components directly into the 
platform. "The ability to extend the platform is a key aspect of Visual FIX, 
and we've been excited to see how our customers are making use of that 
capability," continued Curry, "from hosting custom algorithms, to developing 
EMS/OMS components, our customers are discovering that Visual FIX is 
representative of a new class of technology in the FIX productivity space."

Firms that are interested in evaluating the Visual FIX system are invited to 
visit Assimilate Technology's website at http://www.assimilate.com for more 
information.

Founded in 2008, Assimilate Technology Inc. specializes in the development of 
software solutions that help financial firms improve the efficiency of their 
electronic trading operations.


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