[This message was posted by FPL  Program Office of FIX Protocol Ltd. 
<[email protected]> to the "Announcements" discussion forum at 
http://fixprotocol.org/discuss/30.]

Thursday, October 21st 
Metropolitan Pavilion, New York City
Secure your place by registering today at: 
www.fixprotocol.org/americasconference2010

Featuring separate business, strategic and technically focused streams the FPL 
Americas Trading Conference 2010 will provide a forum where the real challenges 
and opportunities that will impact your firm's ability to trade in 2011 and 
beyond will be explored. Featuring an agenda prepared by industry participants, 
more than 60 industry leading speakers sharing their extensive market knowledge 
and experience, a new one day format that ensures all attendees achieve maximum 
benefit for their time investment and offering significant networking 
opportunities throughout, attending this event will prove invaluable for all 
electronic trading market participants!

Addressing the issues that matter to your firm, topic areas will explore:
• Following recent unprecedented market volatility what impact are technology, 
fragmentation, competition, risk management and regulation having on market 
structure?
• Regulatory reform: Where are we now and where are we heading?
• Going global: With remote access, co-location and global platforms with cross 
exchange listings a reality, what are the opportunities and limitations of 
global trading?
• High frequency trading – What is actually happening in the HFT space, what 
are the technology and regulatory demands, and how are HFT strategies now being 
used outside of the traditional equities space in the derivative markets? 
• Multi-asset trading: Consolidation & integration, how are firms modifying 
their trading, service and workflow models to accommodate the demands of 
multi-asset trading?
• How have organisations changed their tolerances and views on risk since the 
activities of May 6th?
• Wealth management: Creating a standardized solution – what are the 
opportunities that exist within this market to increase efficiencies?
• Accessing liquidity: Did you really achieve best execution?
• How is the industry gearing up to develop and implement common clearing 
standards, and how will it work in reality? 
• What are the real opportunities that FIXatdl offers to the trading community, 
what level of adoption has this new algorithmic trading standard achieved, how 
is it being applied, what at the challenges and how is it being used by the 
capital management community?
• Where does latency really exist within the trade lifecycle? What are the 
recommended best practices for achieving a low latency FIX solution?
• How can my firm use the FIX Repository to more easily and efficiently 
implement the latest functionality offered by the protocol?
• The FPL Technology Roadmap: What is in the pipeline and how will FPL be 
supporting the trading needs of the community in 2011 and beyond? 
Plus, much, much more! For detailed agenda information please visit the 
conference website

Watch this space! Our line-up of insightful and informative industry leading 
speakers will be announced next week!

Register Today:
FREE Passes Available For All Buy-side and Regulatory Representatives!
An Allocation of FREE Passes Available For All FPL Member Firms!
Additional Passes Available From Just $150!

Interested in sponsorship opportunities? Act now to avoid disappointment
Would your firm like to gain heightened exposure to the target audience of 
electronic trading professionals that this event will attract? If so please 
contact Kelly Creely, FPL Americas Trading Conference Event Manager to discuss 
the sponsorship and exhibitor opportunities available by email: 
[email protected] or tel: +44 (0)20 7936 9651. 
Alternatively, please visit the event website to find out more: 
www.fixprotocol.org/americasconference2010


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