This message is from: "Myrdal Bros" <[EMAIL PROTECTED]> Hi, and greetings from North Dakota.
Just wanted to throw in a couple of thoughts on Carol's comments. I worked several years for a large international organization, and one of my jobs was in promotions. This was all unrelated to the horse industry, but I believe the same principals can be applied. One of the absolutely best investments we ever did make was to hire a good firm to make a promo video. Yes, it was costly, but boy was it worth it!!!!!!!!!!!!!!! It gave us a great tool for any setting, and people want visual info. these days. The reason I brought this up is simply because I think that in the Fjord we truly have something great to promote and show off. We "just" got into the Fjord a couple of years ago, (though have 20 years of equine experience) and we live in an area quite remote and unfamiliar with the Fjord. I only know of 3 other people with Fjords in the entire state of ND. We are seriously interested in promoting the breed in our state and hopefully in the future have a small breeding program, but we are moving forward slowly in order to "do the right thing". I would LOVE to see a promo video, AND I also would love to see videos on evaluations. Yes, I know this can be costly, but we cannot afford to keep this breed "a secret". And I am CERTAIN that the return in both interest and therefore continues income for the Registry will be evident. Thank you Carol and all others for a great discussion, - it in itself is quite educational. >From flat, but beautiful North Eastern North Dakota. ( I grew up in Norway, how in the world did I end up this far from ocean and mountains???? :) ) Janne Myrdal
