Hi Alberto,

Actually the lower performance A/D's (and maybe a lower performance
mixer) are to create a continued market for 5Ks.  

Obviously there are price points for new boxes at about $800-$900, $1500
- $2500+ and $4500+  In an old style rig how much of the
circuitry/performance is different at each price point?  Not much I bet,
until you get to the high end.  If I were doing it I would just change
the SW, front panel and a few passive components till I got to the high
end.  Then slowly retrofit down the product line to maintain market
share.

Unfortunately our software is open sourced and public domain, there is no
front panel and dang few passive components so.. our strategy must be
different.  

The other thing that has to be factored in is the fairly hot computer
needed to run PowerSDR.  Many, like me, go out and buy a new computer
dedicated to the SDR.  That means the real cost is the SDR cost +
$500-$700 or more.  (Putting my behavior where my mouth is, that's
actually why I just bought a used 1K instead of a new 5K.)  

If you toss in a new computer that means that a SDR5K is really about
$3000 - $4000.  Sure a 5K is a bargain compared to rigs with comparable
specs, but now you are talking about a really serious ham. Our SDR5K
market is mebbe 50K people world wide divided among 5 other entrenched
and competent suppliers.

What's needed is at least an entry level SDR at mebbe a total (including
new computer) outlay of $1000 - $1500 total with the performance of  a
$2500 - $3500 rig.  Mebbe jigger PowerSDR so a user can start off on an
existing moderate performance computer and then up grade to a better
computer later with better on the air performance.

Here's the strategy that would suite me:  

1.  Buy entry level $700 -$900 SDR using an existing computer with a
"lite" powerSDR, DSP and buffers preset for 1.6Ghz computer (spec modest
performance.)  
2.  As first upgrade, customer adds hot computer for $500 - $1000  goes
to a "full" powerSDR and goes head to head with the $2500 to $3500 crowd.
3. Then buy a 5K to go with the hot computer and run with the big $4500+
dogs at a fraction of the cost. 

Nice thing is the investment spread out over a few years so the wife
doesn't go into total shock!

Suspect many of the current customers started with a 1K added hot
computer and are now upgrading to a 5K.

Need that entry level box!  Go for it guys!

73's
Rob
AB7CF





  
On Mon, 01 Oct 2007 16:56:00 +0200 Alberto I2PHD <[EMAIL PROTECTED]>
writes:
>  > My guess is that a
> > low end radio appliance radio could be produced just by putting 
> lower
> > quality a/d's in the 5K box (almost 0 R&D) and still have a radio 
> that
> > out performs $1000 to $1500 radios.
> 
> Well, maybe there will be other ways to reduce the manufacturing 
> costs, but downgrading the AK5394A to something 
> inferior is not going to save much money.  From another group :
> 
>  > The quote I got for quantity 10 AK5394A for prototyping the Janus 
> from the
>  > US distributor was about $17.00.
> 
> 73  Alberto  I2PHD
> 
> 
> _______________________________________________
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