When the radio is available without the signatures, that will be a good sign
(no pun intended).
-----Original Message-----
From: Neal Campbell
Sent: Monday, May 20, 2013 12:53 PM
To: l...@highnoonfilm.com
Cc: flexradio@flex-radio.biz
Subject: Re: [Flexradio] The Dirty Little Secret of Firmware
There are different strategies in introducing new technology. One is to
introduce new technology on the low priced tier of your products knowing
that the top tier segment is quite conservative and resistant to change.
One the technology migrates from low price to high price products, its
proven and acceptable. You could say that the current style of SDRs came in
this manner. The SDR1000 was a low-cost product that proved the hypothesis
that an SDR transceiver was viable as a ham transceiver. The 5000, 3000 and
1500 then established the product tiers, all the while using the technology
introduced by the SDR1000.
This time, Flex is using a more traditional (to the hobby market) strategy
of introducing new technology on the high priced tier. This is done by
companies that have established their brand trustworthiness with their
customers and that trust means that high priced technology is safe enough
to try. Granted, the technology being exploited by the Signature line of
radios isn't radically new but new in the ham world (or maybe the
commercial ham world). As the upper tiers are accepted, this strategy then
has the company migrating the technology downward to its lower priced
products. This is because experience gained in producing the higher-priced
products provides the information needed to make things cheaper and ideas
to apply it to lower priced products.
Its a safe bet that Flex will migrate the Signature line down to all the
price points over time. Just let them fly at the "cost is no object" level
of product for a while. Its coming!
73
Neal Campbell
Abroham Neal LLC
HUGE DAYTON CELEBRATION SALE!!
Time to get the guaranteed setup for your SDR!
Now until end-May
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