Today, I added on article on non-visitors on the visitor’s page ( http://wiki.fluidproject.org/display/fluid/Museum+visitors). It talks about the results from the Fitzcarraldo Fondazione in Italy from focus groups with teenage non-visitors.
I’ll summarize it right here so you dont have to make the jump: Teenagers generally have negative connotation of the word “museum,” refers to ancientness, closure, regulations, and distance. What they like are museum with photography, recent history, explanations of present-day phenomena (technological and scientific), or that come into contact with the personal identity of the individual. Even more important is not the content, but the functional qualities, aspects of the experience as a whole, the way the visit takes place, rules of behaviour and the explicitly educational value. Teenagers study all day, and view museums as additional workload. Museums must compete with things such as movies, which are much more accessible and therefore more instantly gratifying. Museum must deliver intense emotions during a visit (the emotional dimension appears to dominate the cognitive sphere in determining the value of the experience) so what emerges is a need for *personal identification* with the stories and with the methods adopted in terms of *narrative *and *interaction*. Thanks, Alistair
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