On Mon, Dec 6, 2010 at 10:39 PM, Ernesto García <wbiblioteca...@yahoo.com> wrote: > Seeing http://wikimediafoundation.org/wiki/Special:FundraiserStatistics I'm > quite worried about the onlook.. choosing "year to date" tab shows a definite > deacceleration (and we still need about 4x the current cumulative amount).
<snip> The target for fiscal 2010-11 is $20.4 M in total revenue, but only $13.5 M in individual donations under $10k. Most such donations (80-90%) come in via the annual fundraiser. By extension, the target for the fundraiser itself should be about $12 M. We've raised $6.7 M so far, which would be 55% of $12 M. At this point, we are about 40% of the way through the fundraiser. The slowing donation rate over the last several days is a natural result of donor fatigue and a sign of a campaign starting to grow stale. Simple projections accounting for the declining donation rate would put us around $10.5M at the end, and hence somewhat shy of $12M. However, experience suggests that variations in the appeal can often boost the donation rate even late in a campaign. So, while we will have to push a bit to meet the targets, I would say it is still entirely plausible to do so and there is no need to panic. -Robert Rohde _______________________________________________ foundation-l mailing list foundation-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
