On 05/03/11 14:05, WereSpielChequers wrote: > Picking up on the comment by Tobias about less intrusive fundraising, > I would make sure we are pursuing the following: > > 1 Build up a past donors database, communicate with them effectively > and then as long as they donate annually make sure they aren't > irritated by ads for people who haven't donated at all. (I gather > something is now being done here, but I know it wasn't in the past).
And also, WMF should make it possible to accept continuing donations as a subscription on a monthly basis. For example, $5 a month feels much less painful than $60 once a year. Continuing donations also don't require a decision to keep on giving -- the donations just continue until canceled. Building up a base of continuing donors would be almost as good as having an endowment, and would make financial planning much easier. -- Neil _______________________________________________ foundation-l mailing list foundation-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
