You can't rebrand what never was properly branded.

Let me say it again:

Wikimedia is a Great Brand, the problem is that it was never promoted properly.
In fact, the brand / logo is hidden at the bottom of the footer in every page!

I'm still waiting for your feedback in my ideas for the Wikimedia brand:
http://lists.wikimedia.org/pipermail/foundation-l/2010-December/063014.html

--
Fajro

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