Foundation Members:
Last January, I provided an email to the foundation-list to explain the process which was used to define CEO goals and the CEO bonus structure that had been used up until that time. Refer here to refresh your memory: http://mail.gnome.org/archives/foundation-list/2010-January/msg00114.html After discussing this for some time and spending the past few weeks digesting the comments and survey results, the board has put together the following proposal for the CEO goals and bonus plan for the upcoming year. This reflects the survey which highlighted that many Foundation members feel that focusing on making GNOME 3.0 a success is of highest priority, that we should focus less on fund raising, and that the goals should be more clearly for "above & beyond" work rather than for doing what might be considered day-to-day activities. The board wanted to share this proposal with the Foundation members to get any final feedback or suggestions on how to improve it before it is finalized. Thanks! -- Proposal Follows -- Summary ======= The CEO total yearly bonus is $24,000. Bonuses will be paid for doing work that goes "above & beyond" and not for activities that are expected in the normal day-to-day job. Breakdown: - 25% Fund raising - 25% GNOME 3 - 25% Community building - 25% Eyes and ears Fund Raising ============ 25% = $6,000 maximum + Friends of GNOME ($1,500) + Grow FoG ($1,000) + Aiming to grow 200%, for a maximum bonus of $1000 using this formula: (% of growth) * 5. So if FoG grows 100% the bonus is $500, and so on. This pragmatically means the bonus is $5 per new subscriber. If this goal is met, we would be in for $30,000 of FoG subscribers revenue per year. + Launch a new FoG campaign to incentive subscriptions from end users ($500) + Based on research, most FoG donations come from end-users, but the GNOME community does not yet effectively market FoG to end users. If an effective campaign aimed at GNOME end users is successfully launched which brings in at least $5000 via subscriptions, the bonus will be $500. This campaign needs to be managed in a way that funds received via the campaign can be clearly identified as funds generated by this campaign. + Increase revenue ($4,500) + Increase revenue via new Advisory Board membership, Grants, or finding other new sources of revenue. This bonus will only be paid out at the end of the fiscal year and only if the GNOME Foundation made more money than it did in the previous year. For each $10,000 of additional income that the CEO played a significant role in acquiring, the CEO will be paid $450. This has a maximum bonus of $4,500 for bringing in $50,000. GNOME 3 ======= 25% = $6,000 maximum + Manage the GNOME 3.0 Marketing Campaign ($2,000) + GNOME 3.0 will require putting together marketing material, press releases, promotion, speaking at events. Since much of the specific work is difficult to forsee, the board will provide up to a $2,000 bonus based on to what degree the CEO went "above & beyond" to make GNOME 3.0 a sucess. + Managing a Successful Release ($2,000) + Ensuring that GNOME 3.0 is a success will require project management. It is hard to predict what specific issues will require work, but the board will provide up to a $2,000 bonus based on to what degree the CEO went "above & beyond" to make the GNOME 3.0 a successful and on-time release. + Managing the Press ($2,000) + It is important to get good media coverage for GNOME 3.0 in magazine articles, radio, TV, etc. The board will provide up to a $2,000 bonus based on the amount of work and success of getting GNOME 3.0 noticed by the media. Note that by "successful release" we mean a release that is well marketed (before, during, and after the launch) with good press management, and well orchestrated so that all the teams are working together to make the release a success. Expectations should be set right and teams should be working well together towards bringing everything together in a reasonable timeframe. This will involve working with the GNOME advisory board and distributions to ensure that GNOME 3 is included in offerings within a reasonable timeframe (which may vary depending on uncontrollable factors). After the release, efforts should be made to do surveys and other means to gain perspective about how well GNOME 3 is received, and to address concerns discovered. We anticipate that the CEO will be involved with many project management duties to make this a success. Community Building ================== 25% = $6,000 maximum + Improving GNOME infrastructure ($2,000) + Over the past year there has been much improvement to GNOME infrastructure. The marketing team, and event planning are now running much more smoothly, for example. However, many parts of the GNOME community are still not working as effectively as they could. Establishing more clear structure for the GNOME community, better communication channels, more clearly defined responsibilities, and better cooperation are the sorts of tasks which fall into this category. The CEO can receive up to a $2,000 bonus for making significant improvements to GNOME infrastructure. + GNOME Mobile ($2,000) + The GNOME project has suffered from some setbacks in the Mobile space recently. The CEO can receive up to a $2,000 bonus for doing work that goes above & beyond to create a more clear GNOME mobile product and working with partners to increase adoption and sale of GNOME mobile technologies. + Developing World ($2,000) + The CEO can receive up to a $2,000 bonus for doing work that significantly improves relationships between the GNOME community and the developing world, and for increasing adoption of GNOME in the developing world. Eyes And Ears ============= 25% = $6,000 + CRM ($2,000) + The CEO can receive up to a $2,000 bonus for getting the CRM system to a state where it is a useful tool for ongoing GNOME business. + Marketing Asssets ($2,000) + Getting a useful and complete set of marketing assets compiled for public use is something the GNOME community badly needs. This includes establishing branded press packets, GNOME-branded slides, providing branding tools, making sure that marketing presentations are shared in a common repository, and materials for the event box. A bonus of $2,000 will be paid for significantly transforming GNOME marketing assets so that they are complete, effective, useful, and publicly available. + Discretionary ($2,000) + The board reserves $2,000 of the bonus to be purely discretionary and will be rewarded based on accomplishments that fall outside of the tasks listed above. --- Brian _______________________________________________ foundation-list mailing list foundation-list@gnome.org http://mail.gnome.org/mailman/listinfo/foundation-list
