People and corporations will not choose Free Software (or Open Source,
    or any derivative flavour) because it's free.

Stating that as a broad, universal claim goes against the facts.
Many people have already chosen free software precisely for the sake
of freedom.  So have some national and regional governments.

However, you're not entirely wrong.  Many people indeed won't choose
free software because it is free; they are only interested in the
convenience and price of software, and do not appreciate freedom.

There are two ways to win over these users: make free softwre more
attractive, and teach them to appreciate freedom.

Improving GNOME contributes to the former approach.  GNOME PR creates
an opportunity to contribute by teaching people to appreciate freedom;
my question is about how we will take advantage of the opportunity.

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