Thank you for the info. Very informative. Now I know why my eyes burn at the end of the day..its those damned rays!
Where does credibility, authority and believability fit in with all of this? Which font? I want a font that, when viewed, reeks of leadership! Frank -----Original Message----- From: Kelly McDaniel [mailto:[EMAIL PROTECTED] Sent: Friday, May 09, 2008 9:21 AM To: framers@lists.frameusers.com Subject: RE: Questions about look and feel. OK, you've worn down my resistance and I must register my observations. Reading on the computer screen is different from reading a printed page. Reading on an LDC or TFT display is slightly different than reading on a CRT. (A CRT oscillates at, or very, very near the frequency of the electric supply current. LCD and TFT displays do not oscillate, or at least they display a more intense image persistance.) The printed page depends on reflected light. The background of the page reflects all wavelengths (rendered white...most of the time, anyway) and the print on the page blocks all wavelengths (rendered black...same proviso as background) of light. On the printed page, serifs serve the purpose of making the outline of each printed character distinct from the background by creating a longer border between the printed character and the background. This provides the eye more information whereby it can decode the character. Once again, the printed page depends on reflected light, and how well the characters block the reflection (render resolution.) There is a spanner (disturbance variable) in the works, however, and the spanner is this: The publisher has no control over the quality, color, or amount of light. Serifs help resolve this issue. Reading glasses help even more. Reading on a computer display differs from reading the printed page in this respect: The light is direct, in contrast to reflected light. Light emanates from the display. The characters and the background both block all wavelengths of light that are not contained in their respective colors. This difference is an important consideration when deciding to use serif or sans serif fonts. Reflection, refraction, and ocular persistence come into play. In general, serif fonts are "better" for printed works. Sans serif fonts are "better" for screen displays, but, I could be wrong...regards, Kelly. > -----Original Message----- > From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Stuart Rogers > Sent: 2008-05-09 10:40 > To: Mike Wickham > Cc: framers@lists.frameusers.com > Subject: Re: Questions about look and feel. > > Mike Wickham wrote: > >> 2. Do people think that a Sans Serif font improves legibility for body > >> text? > > > > Using a sans serif font for body text greatly reduces reader comprehension. > > Obtain a copy of Colin Wheildon's _Type and Layout: Are You Communicating or > > Just Making Pretty Shapes?_ The book contains actual studies showing the > > effects on readability and comprehension of serif vs. sans serif fonts, > > color type, bold and italic type, justified paragraphs, etc. It's a > > fantastic book: > > > > http://www.amazon.com/Type-Layout-Communicating-Making-Pretty/dp/1875750 223 > > > > > After reading both the positive and (very) negative reviews on Amazon, I > put a hold on a copy from the library rather than rush to buy. Sounds > like it could be either a well-researched factual treatment, or an > opinion piece supported by dubious methodology. Also sounds like it is > geared to advertising rather than book-length text, and I very much > doubt that what's good for the former applies uniformly to the latter. > > But I shall reserve judgement until I've actually read the thing! > > Thanks for the reference, Mike, > > -- > Stuart Rogers > Technical Communicator > Phoenix Geophysics Limited > Toronto, ON, Canada > +1 (416) 491-7340 x 325 > > srogers phoenix-geophysics com > > "A man's screech should exceed his rasp, or what's a violin for?" > > --another Rogers Original > _______________________________________________ > > > You are currently subscribed to Framers as [EMAIL PROTECTED] > > Send list messages to [EMAIL PROTECTED] > > To unsubscribe send a blank email to > [EMAIL PROTECTED] > or visit http://lists.frameusers.com/mailman/options/framers/kmcdaniel%40pavtech. com > > Send administrative questions to [EMAIL PROTECTED] Visit > http://www.frameusers.com/ for more resources and info. _______________________________________________ You are currently subscribed to Framers as [EMAIL PROTECTED] Send list messages to [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED] or visit http://lists.frameusers.com/mailman/options/framers/frank.j.dodd%40boein g.com Send administrative questions to [EMAIL PROTECTED] Visit http://www.frameusers.com/ for more resources and info. _______________________________________________ You are currently subscribed to Framers as [EMAIL PROTECTED] Send list messages to [EMAIL PROTECTED] To unsubscribe send a blank email to [EMAIL PROTECTED] or visit http://lists.frameusers.com/mailman/options/framers/archive%40mail-archive.com Send administrative questions to [EMAIL PROTECTED] Visit http://www.frameusers.com/ for more resources and info.