Funny how people put words between the lines...
On 12/05/13 12:08 PM, Steve Johnson wrote:
That's some interesting points and some of them are probably partially
true. What you're saying basically is that Adobe blames its customers
for its relative low profit margins and share price. If only we were
more rational and obedient, Adobe would be better off.
I never said Adobe "blames" anyone for anything. I am saying that Adobe
has shareholders and share values are important. Customers are important
too, but they are important because they improve share value (more
customers, better share values). However, customers are only valuable
when they are encouraged to part with their money, so to have customers
pay more frequently is better than when they don't.
The problem with cusomters is that they cost money to do business with.
The cost of customer management has a negative effect on share value.
So, cut the cost of doing business and improve share value. The
subscription model Adobe are rolling out does just that.
Obedience has nothing to do with it. Don't make it a human factor.
Humanity has nothing to do with this. This is economics.
You're side of the mark about resellers. Adobe locks down pricing and
availability of its software; you can't buy old versions of anything
from anybody ever and you can't get more than a few dollars of discount
from anybody. Having other people sell for you is generally a good
thing.
Ignoring the bit about buying old versions, as a former reseller, I can
quite confidently tell you that you are wrong.
Resellers are expensive to support and no longer bring real value to the
product. With the advance of Internet and peer support of products,
Adobe had long since removed the reseller from the channel. The
subscription model merely removes the last part of the retail chain.
Sure, there remain some resellers but they are concerned with large
customers who need specific licensing requirements. These are the ones
that for Adobe to do itself, are uneconomic.
> But again, in the Adobe way of looking at things, what's good for
> the customer is bad because customers always do the wrong thing.
Sorry, makes no sense. Customers (those that pay for stuff) always do
the right thing when they are relieved of their money.
Adobe is making this change in anticipation of other changes yet to be
announced.
Meh. It's just another way to do business. I have worked out that the
subscription model will cost me about twice much to keep getting access
to what I have now. It will disadvantage me in the future because I have
to continue to pay for something I do not have to continue to pay for now.
If you love the subscription model you'll love whatever else
they have in mind for you. It's a good time to be an apologist.
If I too were a fanboy, then maybe I too would be all smoochy about it.
I have been in this business for too many years. I do not like it that
this company (or any other) decide that I have not been paying enough
for what I have been using and make it so that I pay more. I do not like
it that I have to have the corporation in my head every month come
subscription time.
On the other hand, it is good time to be a user of LaTeX, et al.
I am keen to see what Jeremy has to offer.
Alan
On Sat, May 11, 2013 at 6:31 PM, Alan T Litchfield <a...@alphabyte.co.nz
<mailto:a...@alphabyte.co.nz>> wrote:
On 12/05/2013, at 6:36 AM, Steve Johnson wrote:
Almost everyone keeps ignoring the question of CHOICE. There's
no doubt you can make a case for subscription but you can also
make a case for getting the disks or downloading the software.
Of what benefit to Adobe is depriving us to choose what we want?
Why is mailing me disks for additional cost or providing a
download bad for Adobe? Clearly it isn't. There is something
else going on.
Certainly Adobe will jack up the price of subscription. They
might have other things in mind also but the point is, why make
everyone adopt a model that doesn't benefit everyone? What's in
it for Adobe? That's what I'd like to know.
Decreased cost for license management, increased cash flow through
subscriptions, constant income stream as opposed to periodic peaks
related to new product releases, increased profit margins, better
share value, regional price control and management (we typically pay
3x the US cost for the same software), better release management (no
more pesky resellers and middlemen), better profits from cutting out
middlemen and resellers, therefore even better share value, more
accurate profit forecasts at shorter time intervals, therefore even
better share value,...
Alan
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PO Box 1941, Auckland, 1140
New Zealand
http://www.alphabyte.co.nz
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