I saw that a couple of years ago, and then lost the link. I still like to see it now and then, and to show it to the newer software developers I write for when they are struggling through some late-night bug-fixes. There is more on it at Snopes.com: http://www.snopes.com/autos/business/hondacog.asp
________________________________ From: framers-bounces+jsgammato=imprivata.com at lists.frameusers.com on behalf of tammy.vanboen...@jeppesen.com Sent: Wed 3/22/2006 10:57 AM To: framers at frameusers.com Subject: Fw: Very OT, but this is freakin' incredible: Cool commercial All, I am sure I am breaking list rules by posting this, but. . . this list has provided so much to me, I thought adding a bit of enjoyment to say thanks - and with as analytical and precise as a writer's mind is, I am sure that all of us will deeply appreciate the precision and accuracy that had to go into making this commercial - it's beyond cool!! TVB Read the story before watching! There are no computer graphics or digital tricks in the film you are about to see. Everything you see happened in real time, exactly as you will see it. The film required 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars, and it took three months to complete, including full engineering of the sequence. In addition, its two minutes long, so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime; however, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings." (Honda isn't paying a dime to have you watch this commercial). When the ad was pitched to senior executives, they signed off on it immediately without hesitation - including the costs. There are only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh, and about those funky windshield wipers -- on the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. http://www.steelcitysfinest.com/HondaAccordAd.htm ----- Message from Richard.Mooney at kraft.com on Tue, 14 Mar 2006 12:32:38 -0500 ----- To: sarsmom at aol.com Subject: FW: Cool commercial Richard Mooney Kraft Foods Kroger Region 303-784-7557 Work 303-784-7521 Fax richard.mooney at kraft.com -----Original Message----- From: Calhoun, James Sent: Monday, March 13, 2006 4:36 PM To: 'Jonas Aristondo (E-mail)'; 'Tom Coates (E-mail)'; 'Rob Dungan (E-mail)'; 'John Enger (E-mail)'; 'Kevin Fitzgerald (E-mail)'; 'Nelson Gary (E-mail)'; Hanrahan, Peter F. ; 'Don Hill (E-mail)'; 'Yungner Jimy (E-mail)'; Mooney, Richard ; 'Dennis Ohara (E-mail)'; Owens, Jim P. ; 'Peter Perry (E-mail)'; 'Bosselman Fred (E-mail)' Subject: FW: Cool commercial -----Original Message----- From: Stewart, Jeff W Sent: Monday, March 13, 2006 3:30 PM To: Tracy, Tom X. ; Ralph (E-mail); Calhoun, James Subject: FW: Cool commercial -----Original Message----- From: Larry Hansen [mailto:lhan...@pinnpointe.com] Sent: Wednesday, March 08, 2006 4:11 PM To: mikehasslinger; Mark Murray; ebedford at wavecable.com; jstewart at kraft.com; phil.richardson at saralee.com; lori_hansen8888 at yahoo.com Subject: Cool commercial Read the story before watching! There are no computer graphics or digital tricks in the film you are about to see. Everything you see happened in real time, exactly as you will see it. The film required 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars, and it took three months to complete, including full engineering of the sequence. In addition, its two minutes long, so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime; however, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings." (Honda isn't paying a dime to have you watch this commercial). When the ad was pitched to senior executives, they signed off on it immediately without hesitation - including the costs. There are only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh, and about those funky windshield wipers -- on the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. http://www.steelcitysfinest.com/HondaAccordAd.htm _______________________________________________ You are currently subscribed to Framers as jsgammato at imprivata.com. Send list messages to framers at lists.frameusers.com. To unsubscribe send a blank email to framers-unsubscribe at lists.frameusers.com or visit http://lists.frameusers.com/mailman/options/framers/jsgammato%40imprivata.com Send administrative questions to lisa at frameusers.com. Visit http://www.frameusers.com/ for more resources and info.