Kevin,

You wrote:

>... I'm looking for a simple but effective technique of visually
>indicating, in the PDF version of the guide, that certain text strings
>are hyperlinks.
>Ideally, this technique would be invisible in the print version, where
>the links obviously wouldn't work. ...

A simple solution, available with Acrobat/Reader 6 and higher, is to have a 
screen-only underline property for links. (This underline also looks much 
better than the standard FM underline, which is often displayed as having 
inconsistent thickness).

For more information and sample files, see 
http://www.microtype.com/ImprovePDF.html#19

You can change link properties in Acrobat (for all links at, once in recent 
versions of Acrobat),  after the PDF file is created. (It is also possible 
to automate this process with FrameMaker-to-Acrobat TimeSavers, so that you 
get the desired properties automatically and consistently upon distilling).


Shlomo Perets

MicroType, http://www.microtype.com
Training, consulting & add-ons: FrameMaker, Structured FM and Acrobat



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