Yes. Because Sony's stategy is based on first mover advantage and the high
prices innovators are willing to pay. They are much less interested in the
price competion and flood of imitations that inevitably follow a successful
innovation.http://www.tekwrytrs.com/Specializing in the Design, Development,
and Production of:Technical Documentation - Online Content - Enterprise
Websites> Subject: RE: First on market (was RE: radical revamping of techpubs)>
Date: Fri, 19 Oct 2007 14:25:54 -0500> From: Jim.Pinkham at voith.com> To:
tekwrytr at hotmail.com; john at hedtke.com; framers at lists.frameusers.com> >
What about the business strategy of Sony? Admittedly, I see some loyalists, but
I see many consumers who are inclined to wait for the price to inevitably come
down when a new Sony product hits the market -- or who head for alternatives
that don't involve annoyingly proprietary formats such as the Memory Stick.> >
-----Original Message-----> From: framers-bounces+jim.pinkham=voith.com at
lists.frameusers.com [mailto:framers-bounces+jim.pinkham=voith.com at
lists.frameusers.com] On Behalf Of Technical Writer> Sent: Friday, October 19,
2007 12:03 PM> To: john at hedtke.com; framers at lists.frameusers.com>
Subject: RE: First on market (was RE: radical revamping of techpubs)> > > >
Many, especially in business, would argue the opposite; the first mover
advantage is huge. Case in point, the business strategy of Sony. > > The
philosophy of "lifers"--build a widget, establish a broad base of loyal,
satisfied customers, grow the organization organically is about as obsolete as
"Live long and prosper." Ask any small business owner in a location adjacent to
Wal-Mart about customer loyalty and branding. Or ask anyone who worked in the
Oldsmobile division of GM.> > > > Date: Fri, 19 Oct 2007 09:30:49 -0700> To:
gflato at nanometrics.com; > > tekwrytr at hotmail.com; framers at
lists.frameusers.com> From: > > john at hedtke.com> Subject: First on market
(was RE: radical revamping > > of techpubs)> > Despite the incredible pressure
that people feel to be > > the first on > the market with the latest release, I
think history > > shows that it is > almost NEVER the first product to market
that has > > long-term success, > at least in high-tech. The IBM PC was not the
> > first to market by a > number of years. Microsoft hasn't ever gotten > >
there first with > anything that comes to mind. VisiCalc. WordStar. > >
Doc-to-Help was, > I think, on the market before Robohelp, yet they > > got
outmarketed > ultimately. VHS vs. Beta: Beta was, and is, a better > > overall
format > but VHS outmarketed Beta and >poof< no more Beta. And > > so on. It >
could be argued that what tends to work is the products > > that watched > what
the first product did and then didn't make the > > same mistakes or > at least
capitalized on marketing. There are > > exceptions to > this--Visio comes to
mind--where something is so truly > > innovative as > to be unique, but these
are rare and stellar examples. > > For the most > part, the first product to
cross the finish line is > > guaranteed to > ~not~ survive the test of time.> >
Even on a > > short-term basis, pushing a product out the door to meet an > > >
arbitrary schedule gets you what you deserve. Who here is fool > > > enough to
install the .0 version of anything from, say, Microsoft or > > > Adobe? And
who, having done that, got away with it with their > > > computing skin intact?
Robert Cringely was nice enough to quote me > > > in his column a couple months
ago: "At Microsoft, quality is job > > > SP1," but this is an aphorism you
could apply to a lot of companies, > > > not just the folks in Redmond. They
all feel the same pressures and > > > make the same mistakes.> > If I knew that
a company was actively > > taking a few extra months to > plan things and
deliver me a bug-free > > product, I'd be very impressed > and would consider
that heavily when > > shopping for something.> > > Yours truly,> > John Hedtke>
> > Author/Consultant/Contract Writer> www.hedtke.com <-- website> > >
541-685-5000 (office landline)> 541-554-2189 (cell)> john at hedtke.com > >
(primary email)> johnhedtke at aol.com (secondary email) >>
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