> -----Original Message-----
> From: [EMAIL PROTECTED]
> [mailto:[EMAIL PROTECTED] Behalf Of Garance A
> Drosihn
> Sent: Friday, February 11, 2005 12:56 PM
> To: Bart Silverstrim; freebsd-questions@freebsd.org
> Subject: Re: Please don't change Beastie to another crap logo such as
> NetBSD!!!
>
>
> At 8:00 AM -0500 2/11/05, Bart Silverstrim wrote:
> >Just to sum up things as I understand it...
> >
> >People want to change the logo from Beastie to something else
> >because Beastie isn't professional enough, so some committers
> >decided to hold a contest for a new logo?
>
> We thought it would be nice, after fifteen years, to see if our
> much-larger user base has any interesting ideas for a new logo.

That is putting the cart before the horse.

What you need to do first is find out if our much-larger userbase
WANTS a new logo.  If they do, THEN try finding out if they have
any interesting ideas for one.

>
> >Out of curiosity, is Beastie so terrible, a logo, that a business
> >would be stupid enough to base their server decisions based on it?
>
> Businesses are stupid.  People who demand dedicated allegiance to
> one single cartoon image are just as stupid.  Both are facts, and
> neither is a late-breaking news item.
>

The FreeBSD project is not a business.

> >Someone said people change logos all the time.  That's flat out
> >wrong.  When a company spends mucho dinero on marketing their
> >logo, they don't just flip around and decide to change their
> >logo that they spent so much money and time getting mindshare
> >with.  Have any examples of logos that have constantly changed?
>
> We do constantly see companies change their logo.  That is not the
> same thing as saying any *one* company is constantly changing *its*
> logo.  Apple has changed its logo.  AT&T changed its logo several
> times.  GE recently changed its one-line motto.  At one point,
> McDonalds rebuilt every one of their stores from the old
> "golden-arches" look to the newer "family restaurant" look -- and
> that cost a hell of a lot more than any logo change.
>

All of those organizations are businesses.  The FreeBSD Project is
not.  How is any of that applicable?

> Right now we're working with an image that was picked 15 years ago
> for a very small open-source project.

Your working with an image that was first associated with UNIX in
1976, which is almost it's entire life.

> We now claim to be several
> orders of magnitude larger than that.  I doubt there is *any*
> company who has stuck with it's original logo as it went from
> "five guys running a hobby" to "millions of users".
>

The FreeBSD Project is not a company.

> >Since when did FreeBSD, a project always driven by volunteers and
> >not by commercial matters, suddenly gain a marketing department
> >that is trying to steer FreeBSD into the business sector?  Is
> >FreeBSD starting to have marketing dictate technology instead of
> >technology dictate marketing?
>
> Some of those volunteers would like to see a new logo.  Others
> would not.  The vast majority probably do not care at all.

If you really believe that, then hold a vote on the issue don't
just ASS-U-ME it.

There is an online petition currently that says that quite a lot
of the volunteers do indeed care.

> Somehow
> the ones who like the present logo seem to think they can simply
> dismiss all comments from the other volunteers who would like a
> new logo, as if the work done by THOSE volunteers is somehow
> irrelevant.
>

Somehow the ones who dislike the present logo seem to think they can
simply
dismiss all comments from the other volunteers who would like to
retain the old logo, as if the work done by THOSE volunteers is somehow
irrelevant.

Ted

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