I commented on the comic via the buddycloud developer area, and Jonas suggested 
that I repost here. I apologise for my first post being a criticism:

That comic makes it a lot harder than it needs to be. If I was explaining this 
to my grandma, I would say "everyone's been using email for decades. It works 
and it's proven... Now Google and Facebook want your information so they want 
you to use their website, and now we have all of these privacy problems you 
keep reading about in the news. Buddycloud does the same as Facebook but like 
email, so there are no privacy problems because it's being done the way email 
worked for decades"

That version of the explanation points out the established solid history, then 
says it's continuing that history. The problem with the comic is that it argues 
the merits of both cases, making people need to consider one or the other as 
though they're on an equal basis. They're not. The centralised Facebook 
approach is the design that doesn't have the history, hasn't proven itself, and 
has the privacy issues. This is a substantial advantage that shouldn't be 
wasted by "fair and balanced" arguments.

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