Given how rabid some Mac/iPad fans are, I'd say that Apple arouses many
emotions.

-- Russ



On Sun, Aug 8, 2010 at 8:34 AM, Jochen Fromm <[email protected]> wrote:

> Recently my colleagues and I had a discussion if
> developers can be "rockstars". Although developers
> have to be very creative, and software development is really sometimes an
> art, as Dave West argued recently, software products themselves have not the
> same effect on people as paintings or songs.
>
> Leo Tolstoy argued in his essay "What Is Art?" that art must create a
> specific emotional link between artist and audience, one that "infects" the
> viewer. And Maya Angelou said "People will not remember what you did, they
> will not remember what you said, they will remember how you made them feel."
>
> In other words, stars are famous because they arise strong emotions. We
> enjoy literature, art, music and movies - even if they are imaginative
> experiences - because at some level we don't distinguish these experiences
> from real ones.
> In this sense, developers can only become stars
> in their own community - among the developers
> themselves. The rest of the world will only see
> the surface of their products, which will barely
> arouse any emotion (except anger and frustration). Do you agree?
>
> -J.
>
>
>
>
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