Microsoft is spreading FUD around again.

http://www.youtube.com/watch?v=kzdykNa2IBU&feature=player_embedded


Some ideas for making a successful product, from MS:

1. Make sure the funky format that it produces can only be understood by
your product. That means once your customer is hooked, they are hooked
for forever. Now it's time to say: There is no interop in OpenOffice.

2. Make sure you mention there is no one backs the open-source
counterpart. Once you have a bug in an OSS product you're left in the
cold.

3. Make sure to mention tech support people in general, don't like
anything new.

4. Make it dramatic by adding creepy background music to your clip. 


It's funny that (1) is a real problem. I've talked with a guy who backs
IT for AUF (Agence universitaire de la Francophonie) about a year ago
about this problem. He said he enforced everyone in AUF to use ODF as
the official format, and interop was never a problem. It's only a
problem when you choose to implement a proprietary product and a
proprietary format in large scale in the first place.



- H.

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