> One of the ways Google determines ranking is by how many > links exist to a given site or object. If you convince a > number of people to provide a link from the word "bastards" > pointing to www.sco.com, Google assumes it's a popular site > for that topic and ranks it accordingly.
Actually those sites linking must also have a high rank in order to raise the rank of the page they point to. A cluster of pages linking to eachother and one more site will yield a very low rank unless some high ranking site links into the cluster. The google design is quite clever. /rikard _______________________________________________ Full-Disclosure - We believe in it. Charter: http://lists.netsys.com/full-disclosure-charter.html
