Double-speak what?

- ferg

On Thu, Mar 28, 2013 at 9:02 PM, Jeffrey Walton <[email protected]> wrote:

> http://www.bbc.co.uk/news/science-environment-21923360
>
> Scientists say it is remarkably easy to identify a mobile phone user
> from just a few pieces of location information.
>
> Whenever a phone is switched on, its connection to the network means
> its position and movement can be plotted.
>
> This data is given anonymously to third parties, both to drive
> services for the user and to target advertisements.
>
> But a study in Scientific Reports warns that human mobility patterns
> are so predictable it is possible to identify a user from only four
> data points.
>
> The growing ubiquity of mobile phones and smartphone applications has
> ushered in an era in which tremendous amounts of user data have become
> available to the companies that operate and distribute them -
> sometimes released publicly as "anonymised" or aggregated data sets.
>
> These data are of extraordinary value to advertisers and service
> providers, but also for example to those who plan shopping centres,
> allocate emergency services, and a new generation of social
> scientists.
>
> Yet the spread and development of "location services" has outpaced the
> development of a clear understanding of how location data impact
> users' privacy and anonymity.
>
> For example, sat-nav manufacturers have long been using location data
> from both mobile phones and sat-navs themselves to improve traffic
> reporting, by calculating how fast users are moving on a given stretch
> of road.
>
> The data used in such calculations are "anonymised" - no actual mobile
> numbers or personal details are associated with the data.
>
> But there are some glaring examples of how nominally anonymous data
> can be linked back to individuals, the most striking of which occurred
> with a tranche of data deliberately released by AOL in 2006, outlining
> 20 million anonymised web searches.
>
> The New York Times did a little sleuthing in the data and was able to
> determine the identity of "searcher 4417749".
>
> == Trace amounts ==
>
> Recent work has increasingly shown that humans' patterns of movement,
> however random and unpredictable they seem to be, are actually very
> limited in scope and can in fact act as a kind of fingerprint for who
> is doing the moving.
>
> The new work details just how "low-resolution" these location data can
> be and still act as a unique identifier of individuals.
>
> Researchers at the Massachusetts Institute of Technology (MIT) and the
> Catholic University of Louvain studied 15 months' worth of anonymised
> mobile phone records for 1.5 million individuals.
>
> They found from the "mobility traces" - the evident paths of each
> mobile phone - that only four locations and times were enough to
> identify a particular user.
>
> "In the 1930s, it was shown that you need 12 points to uniquely
> identify and characterise a fingerprint," said the study's lead author
> Yves-Alexandre de Montjoye of MIT.
>
> "What we did here is the exact same thing but with mobility traces.
> The way we move and the behaviour is so unique that four points are
> enough to identify 95% of people," he told BBC News.
>
> "We think this data is more available than people think. When you
> think about, for instance wi-fi or any application you start on your
> phone, we call up the same kind of mobility data.
>
> "When you share information, you look around you and feel like there
> are lots of people around - in the shopping centre or a tourist place
> - so you feel this isn't sensitive information."
>
> == Privacy formula ==
>
> The team went on to quantify how "high-resolution" the data need to be
> - the precision to which a location is known - in order to more fully
> guarantee privacy.
>
> Co-author Cesar Hidalgo said that the data follow a natural
> mathematical pattern that could be used as an analytical guide as more
> location services and high-resolution data become available.
>
> "The idea here is that there is a natural trade-off between the
> resolution at which you are capturing this information and anonymity,
> and that this trade-off is just by virtue of resolution and the
> uniqueness of the pattern," he told BBC News.
>
> "This is really fundamental in the sense that now we're operating at
> high resolution, the trade-off is how useful the data are and if the
> data can be anonymised at all. A traffic forecasting service wouldn't
> work if you had the data within a day; you need that within an hour,
> within minutes."
>
> Dr Hidalgo notes that additional information would still be needed to
> connect a mobility trace to an individual, but that users freely give
> away some of that information through geo-located tweets, location
> "check-ins" with applications such as Foursquare and so on.
>
> But the authors say their purpose is to provide a mathematical link -
> a formula applicable to all mobility data - that quantifies the
> anonymity/utility trade-off, and hope that the work sparks debate
> about the relative merits of this "Big Data" and individual privacy.
>
> Sam Smith of Privacy International said: "Our mobile phones report
> location and contextual data to multiple organisations with varying
> privacy policies."
>
> "Any benefits we receive from such services are far outweighed by the
> threat that these trends pose to our privacy, and although we are told
> that we have a choice about how much information we give over, in
> reality individuals have no choice whatsoever," he told BBC News.
>
> "Science and technology constantly make it harder to live in a world
> where privacy is protected by governments, respected by corporations
> and cherished by individuals - cultural norms lag behind progress."
>
> But Mr de Montjoye stressed that there is far more to location data
> than just privacy concerns.
>
> "We really don't think that we should stop collecting or using this
> data - there's way too much to gain for all of us - companies,
> scientists, and users," he said.
>
> "We've really tried hard to not frame this as a 'Big Brother'
> situation, as 'we know everything about you'. But we show that even if
> there's no name or email address it can still be personal data, so we
> need it to be treated accordingly."
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-- 
"Fergie", a.k.a. Paul Ferguson
 fergdawgster(at)gmail.com
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