This is our Sun God, it is called "Profit". And our priests are those who reflect the God’s blessing. And we follow them, for they have convinced us that without work and responsibility we cannot be part of the chosen, that we are deficient in some way, in terms of ambition or energy or skills. In fact, we have become so hopeless that it is useless to try and help us. Better the harsh lessons of nature the priests degree, put their back against the wall and let them learn self sufficiency or perish. If we ignore their handicaps, they will rise to the occasion, sure it will hurt, but better them than some part of my productivity. This then is our Sun God, it is called "Profit". And our priests are those who employ, market, promote that which makes them profit. And so we value a whole host of activities based on the assumption that they are good because they produce a "profit". We determine value, not based on the reality of virtues but on the exploitation of opportunity. I will give two brief examples: As I sit here and write, my friend Kathy, with whom I share a common interest as we both have two children aged 8 & 11 who have been friends since birth. Bright, creative, healthy and loving, and we and our mates have invested major portions of our life to achieve the possibility of these qualities they exhibit. At the moment, they are dancing in the living room to a popular group known as the Spice Girls and having a great time. Kathy stopped by and asked me if I had ever listened to the words of the song playing and I admitted I hadn’t. "They are all about sex and fucking," she said and the vulgarity of her language shocked me into considering why this music was available to our children. This music is available because it is profitable to the group, the record company, the store owner who have no consideration for the effects of these lyrics, only that they can be packaged and sold for a profit. Each of these actors in the chain of production and distribution are doing it because it is a commodity that will produce a profit for themselves in terms of employment or corporate profit. If my 11 year old becomes curious and experiments with sex and has a child, they assume no responsibility that the activities that reward them may destroy the life of a very young woman. Secondly, as I drove across Canada with my children, I noticed that the majority of prairie farmers yards exhibited lawns of two and three acres - they looked like miniature golf courses, they were beautiful. When I got to my cousins farm, he had five acres of mowed lawn and every member of the family took turns riding the little tractor lawn mower around for hours to achieve this lawn. "How much do one of those cost?" I asked. "The cheapest is around two thousand but you can get them up to ten thousand dollars." my cousin replied. Now you have to step back and ask how this happens. Why would a civilization expend such incredible sums in machinery, fuel, and labour on something as non-productive as a lawn? I would maintain it is because of advertising, which creates the image of a large beautiful lawn as an attribute of wealth and culture. And because it is profitable to a group of actors who bear no responsibility for the wasting of resources used to create this false illusion. They create the machinery and the illusion for their personal gain, disregarding the greater effects such as the depletion of petroleum reserves, the pollution of our environment with engines that have no pollution requirements, the use of minerals which may be essential for future generations, the use of energy to mine, smelt, distribute the raw resources needed for production. All these good reasons for not having a five acre lawn are disregarded in the pursuit of profit. In fact, not only are they disregarded, there is a deliberate attempt to ridicule them as enemies to full employment, (the work ethic) and a healthy economy. (Profits, the equivalence of the Aztecs good crops) And when the crops, I’m sorry, profits fail, then it is time to scapegoat those outside the established religion, the poor, the lazy, those who for whatever reason do not worship or are not allowed to worship in the religion of work.
