On Jan 14, 2005, at 12:14 PM, [EMAIL PROTECTED] wrote:
For a long time, only the good guys got Macs. Check out the new seasons of Smallville, etc - Apple got cheap so they converted to PCs.
It's called Paid Product Placement. *Every* item you see, in a non-News movie or TV show/movie, with a trademark showing (logo, brand name, slogan, shape, billboard, etc), is a paid placement.
Actually no it isn't. Some are, some aren't. It depends on whether or not the show is popular enough to be charging for placement. "Friends", yes. Something on UPN that lasts 4 episodes, no.
Paid placement is more prevalent in movies than on TV shows.
Many times a product is specced by the set dresser, and they have to get permission from the manufacturer to display it.
Jerry Seinfeld's Duo was specced as part of the set by Jerry himself (who is an avid Mac fan).
And any case where you see the logo taped over it's usually because neither side could agree on terms, or they just didn't bother asking permission.
Hollywood makes MILLIONS per year from these placements.
Yes they do; as do the folks paying for it...cheap advertising.
-- Bruce Johnson University of Arizona College of Pha acy Information Technology Group
Institutions do not have opinions, merely customs
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