on 1-15-05 11:02 AM, [EMAIL PROTECTED] at [EMAIL PROTECTED] wrote:

> I checked with a friend that works for CBS.  He says that if a
> trademark is seen in a non-News show, it's paid, period.  Fees range
> from $10 to thousands per show.

Me being me, I have to ask:

What do I get for $10?  Like, a nanosecond of exposure?

Seriously, though, it's almost depressing hearing about *paid* product
placement.  I'd like to believe that a product is used in a program/movie
because 1) It's a good product or 2) Someone on the show likes it.  I guess
the reality is different.

Next question:

Are all those zany things that happen on sitcoms really true?


Best,

James 


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