> Howdy,
>
> On Thu, 2008-08-28 at 17:19 -0400, Dan wrote:
>> At 8:26 AM -0700 8/28/2008, Bruce Johnson wrote:
>> >WOW. Pystar must have hired SCO's legal team. That's 'epic fail'
>> territory.
>>
>> I donno.  I think it has a shot.
>>
>   I have read enough of Psystar's filing that I don't think they will
> succeed.  It is not all up yet, so I'll finish reading it when it is
> posted.  I suspect epic fail os off the mark, though.  What made SCO
> epic was that they were a successful company who destroyed themselves
> through their suit.  Psystar was never much and will likely fade away.

Which originally lead the more conspiracy minded among us that Pystar is
merely bait for a larger entity. The sheer inanity of their legal filing
and public statements, however, lead me to think they're just plain dumb.

>> There is a legal question here as to the separation of hardware and
>> software.  If the courts rule that they're separate products,,, the
>> whole industry will change -- for the better, IMO.
>>
>   Maybe there is a better way.  The case of Timothy Vernor vs Autodesk
> should be instructive.  It holds the first sale doctrine to apply to
> "licensed" software.  I have read several lawyers refer to it as well
> reasoned and more influential that pure precedent would suggest.  If
> first sale doctrine applies to OSX "purchases", then restrictions over
> where it can be installed fall to the wayside.

Not really. The first sale doctrine merely means that you can re-sell
software you purchased for yourself. It does not invalidate any other part
of the EULA, merely the part that disallows transfer to another person.

Moreover, the first sale doctrine applies, like the EULA, to end users
only. Pystar, by virtue of incorporating as a business, advertising and
providing systems as a commercial seller of Mac-compatible systems can NOT
be considered an end-user.


>   Maybe this is all a brilliant strategy by Apple.  They are allowing
> pent up demand to grow among part of the market that won't buy their
> current hardware for whatever reason.  They are keeping their product
> positioned as leading edge.  And if they release the product to the
> general market at the right time and way, they might just take the
> market from the guys in Redmond.

The key phrase here is 'take the market from the guys in Redmond.'

WHY does everyone assume that that is Apple's goal as a company, or is
even a desirable goal?

In his interview in Time, iirc, some years back Steve Jobs was asked
explicitly about Apple's business goals. His answer (paraphrased) was "To
continue making really cool stuff we can play with...and sell enough of it
to continue making really cool stuff on into the future."

Apple competing with Microsoft MAKES NO SENSE, and I presume a successful
a business person as Steve Jobs knows this.

Microsoft succeeded against the previous giant, IBM, mainly because IBM
ignored the personal computer market (DESPITE bringing the first one to
the market with the IBM imprimatur on it. Talk about a boneheaded Xerox
move!)

Microsoft took advantage of IBM's move making PC's business-respectable,
bought an OS, and convinced Lotus to bring out a competitor to VisiCalc,
which was THE killer app bringing personal computers into business;
mainly, as it happened, Apple IIs.

Microsoft succeeded by doing an end-run around IBM's core competency,
which was their mainframe business (you'll note, that's STILL their core
competency!).

Apple cannot do an end-run around Microsoft's core competency, which is
the personal computer OS. Apple is succeeding because it's competing where
MS is weakest...in the consumer and the handheld market.

Windows in the corporate workplace succeeds, in many ways, because it's
become more of the old IBM mainframe model. There's strict centralized
control of the desktop, you can do a lot of really cool stuff, if you have
a bunch of MSCE's and a lot of servers.

Where MS is vulnerable is right where Apple's moved OS X: as a consumer,
small business, and mobile device OS...where an army of MSCEs and a
phalanx of servers doesn't exist.

OS X on the iPhone is the end-run, not replacing Windows with OS X on 90%
of the worlds desktops.

 What I fear is that the arrogance of
> Apple's early days would return and deprive them of that victory.  I
> think Jobs is just too controlling.

Arrogance of the early days???? Too controlling??? WTF???

Apple has only ever been really successful when Steve was firmly in control.

The first fall of Apple was when some idiots convinced Steve Jobs that
computers were the same as sugar water, and forced him to put someone who
knew nothing whatsoever about technology in charge.

They got an illusory increase in sales, but squandered their lead, by
focusing on sales not product. Post Scully, I didn't think Apple would
survive.

In the end, this was better for both Steve Jobs and Apple. In the
interregnum years, Steve Jobs matured considerably as a business leader.
Mainly it taught him that second acts were not only possible, they were
doable, with equal success (no one can doubt that Pixar was, and continues
to be a smashing success), and that the product is the ONLY guarantor of
success.

Pixar didn't succeed because it did good animation technologically,  it
succeeded because it subordinated the technology to the product (the
story).

Likewise, Apple 2.0 hasn't succeeded because of their technological
innovations, it's succeeded by subordinated the technology to the product.

Prior to Steve's return, Apple was a veritable roman candle of
technological innovation...some of the most creative times for Apple R&D
were between Jobs 1.0 and 2.0. But it was more often than not innovation
just for the sake of innovation. They were making the really cool stuff,
but they weren't getting it into their product. They, in Job's famous
words, 'Real Artists' because they weren't shipping.

NeXT was a technological success, but much less of a business one, mainly
because there were some seriously misguided steps at the very beginning.

Marketing a $10k system exclusively to the academic market was a
boneheaded move.

NeXT greatest success was in the business world...it became a potent
'secret weapon' in a lot of IT shops on Wall Street, but the time and
momentum lost in the beginning allowed other competitors to catch up.

In the end NeXT's greatest achievement was being brought back into the
Apple fold, because it brought both the father of OS X and the father of
Apple back to the company.

Jobs' return brought the focus BACK to the product, not the sales.

If you make a really cool product, the sales will come.

If you master the art of surfing the bleeding edge, the sales will come.

THAT is the reason for Apple's success. "Aiming for where the puck will
be, not where it is."

By definition, a market dominating company can NEVER "aim for where the
puck will be". They have a 'long tail' they cannot afford to lose.

Apple doesn't have that long tail, they lopped it off with the advent of
OS X, and they've been careful to keep it short ever since...witness how
many programs are 10.4 or 10.5 or better, versus Windows 'Win 98 or
better'.

This was the genius of Jobs announcing "OS 9 is dead" and aggressively
doing just that, even when it seriously affected Apple's largest outside
developers (MS and Adobe)

Microsoft has not yet demonstrated that they can pull an OS X, even though
they know they need to.

They tried that with Vista, and between the time it was announced and the
time it was released it was no longer a new OS, merely XP 2.0. Now it's
the NEXT version of Windows that's going to be all new.

They ALMOST succeeded with XP...that was a 'new OS', but but in the same
mold as the old one.

XP was Microsoft's Copeland, only instead of killing it in favor of a
truly new vision of the OS like Apple did (and lacking Apple's ready
replacement to hand in a mature, well-made, secure multiuser OS like
BSD-based NeXT :-) they persevered and brought it to market.

So many of the same mistakes that were made in Window 95-98 were made in
XP. That's carried on to Vista.

If anyone ever pines for "What Copeland could have become" they have to
look no further than XP.

Back to stretched analogy time.

MS is a giant container ship. It takes a LONG time to turn around but it
carries a buttload of cargo with it when it does.

Apple is a cigarette boat. It can turn on a dime, but you can't carry out
cross-oceanic trade in cigarette boats.

They excel at getting with small, high-value cargoes to market quicker
than the competition.

-- 
Bruce Johnson
U of A College of Pharmacy
Information Technology Group




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