Not sure why it's a surprise; you're throwing the information out there.  If 
you use public wifi just think how much more about you they can/will/do find 
out.  

I know one company (not mine and not local) who the tracking came as a side 
effect of how they implemented PCI-DSS #10; they use heavily secured wireless 
pos equipment, their A/P's logged anybody walking in and picking up their 
broadcast....so they started analyzing the logs and found some trends across 
locations. They were able to thwart a robbery with the technology though. 




> On Dec 24, 2013, at 0:26, "Joey Kelly" <j...@joeykelly.net> wrote:
> 
> On 12/24/2013 12:21 AM, Joey Kelly wrote:
>>> From William B. Davis (on facebook):
> 
> 
> Original story:
> http://www.politico.com/story/2013/12/holiday-shopping-privacy-technology-101395.html
> 
>> 
>> "Retailers track your smartphone when you enter their store. They track
>> your movements through the store and keep a database with your unique id
>> called a MAC address. Every computer has one including smartphones
>> because they are networkable just like your home computer Then they can
>> monitor your return trips as well. To prevent this turn off your
>> Bluetooth and wifi."
>> 
>> Scary indeed. I wonder how legal it is.
>> 
>> My analysis:
>> 
>> I hadn't considered big-box stores sniffing for bluetooth and/or wifi.
>> Makes perfect sense, I guess. They might even be able to map your MAC
>> address to your purchase details and thus your identity, if they're
>> clever, by timing your stay at the cash register. I wonder what
>> percentage of users keep those two interfaces turned on, and what kind
>> of ROI the stores enjoy.
>> 
>> It's also possible to track cell devices directly via their GSM or CDMA
>> interface, regardless of whether bluetooth or wifi is turned on.
>> Equipment to receive cell signals isn't COTS by any means, and the risk
>> of getting sued by providers or fined by the FCC is much greater than
>> just recording wifi MAC addresses, since cell transmissions are licensed
>> and highly regulated, whereas bluetooth and wifi live in unlicensed
>> spectrum.
> 
> 
> -- 
> Joey Kelly
> Minister of the Gospel and Linux Consultant
> http://joeykelly.net
> 504-239-6550
> 
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