Forwarding summary of Tagline Survey to a public list.
Begin forwarded message:
From: Mimi Yin <[EMAIL PROTECTED]>
Date: June 22, 2007 5:01:31 PM PDT
To: [EMAIL PROTECTED]
Subject: [Pr] [Sum] Tagline Survey Results
http://chandlerproject.org/Journal/PreviewTaglineSurvey
I sent out 2 surveys to the Chandler Users list, some LPFI folks
and Katie and I sent them on to friends and family.
http://lists.osafoundation.org/pipermail/chandler-users/2007-June/
000304.html
http://lists.osafoundation.org/pipermail/chandler-users/2007-June/
000315.html
I have compiled responses from non-OSAF staff, including Chandler-
Users list posts and survey Katie and I sent to LPFI, family and
friends.
The pool of respondents is comprised of mostly non-developers and
non-software industry people.
Caveat When responding to surveys, it's always difficult to
separate your gut, emotional reaction to the tagline from
evaluating the tagline itself. So I did some interpretation as it
were. Most commonly, people might report that they reacted
negatively to something, but from their comments, it seemed like
they were personally neutral or positive about a concept, but were
worried about how other people might react. Or, someone might react
poorly to the word 'open source' but like the main part of the
tagline. Anyhow, the survey was not conducted in a very rigorous
manner, so these results are mostly informational rather than
conclusive.
Summary
+ It takes a village - Ack Hilary Clinton!
+ For ther rest of us - Really resonates with a lot of people, even
people who were confused by the term project manager or had
negative associations with project manager liked this one.
+ The Attention Manager - Perhaps the most divisive tagline. People
either really liked it or hated it. The people who hated it felt
like Chandler would be intrusive and controlling, managing your
attention whether you wanted it managed or not.
+ A task manager for realists, not idealists - Well-liked.
+ The little project manager that could - Evenly split. 7 likes, 6
dislikes, 1 neutral. Cute factor turned people off.
+ The lowercase-p project manager - Mystified most people. As a
result it had 10 neutrals out of 12.
+ Mind like water - Mystified a lot of people too.
Re: Project Manager
There appears to be somewhat of a generational / industry Gap with
regards to the term 'Project Manager'
+ Gen-X + Software = Dilbert-like association with Project Manager,
which is negative. Constraining and top-heavy.
+ Gen-X + Non-Software associate Project Manager with the Person
+ Gen-Y + Software and Non-Software associate Project Manager with
the Person
While associations with Project Manager, the Software were almost
all completely negative, people had anywhere between unqualified
enthusiasm for Project Manager, the Person and deep-seeded
ambivalence, which makes sense given that Project Management can be
a great thing or a pain in the neck depending on the person doing
the managing.
Most importantly, for the people that don't associate Project
Manager with software, in particular, constraining, top-heavy
software, the attempts to soften or counter that association (e.g.
'Make it up as you go' OR 'Fly by the seat of your pants' didn't
make any sense. People just interpreted that as bad project
management.) However, the people who did get the underlying tension
between top-down Project Management and bottom-up Chandler-style
project management liked 'Fly by the seat of the pants' better than
'Make it up as you go.'
Re: Open Source
Felt superfluous to a lot of people. Why do I care it's open source?
Some people were actively intimidated by it. It made them feel like
they weren't smart enough to use the product.
To see individual responses to each tagline: http://
chandlerproject.org/Journal/PreviewTaglineSurvey
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