Hi Folks,

Although Holly Jean is the best qualified reviewer of this paper within 
this group, some of my own immediate critiques, on first reading this 
document, are offered below:

*1) Whoops! Where did 90% of the technology options go?*

The entire field of study on negative emissions technology (i.e. negative 
carbon scenarios such as biochar/olivine/mariculture/AWL etc.) seems to be 
AWOL. It does seem, from all relevant perspectives, that the lack of 
contention offered by these negative emission technologies (NETs), at the 
socioeconomic, scientific and policy levels, positions NETs as the wisest 
and most logical, socioeconomically and policy level path to follow. Yet, 
they seem to be the most problematic at the media attention level as they 
offer the least 'Feast for the Media Beast' (i.e. controversy). A good deal 
of the scientific debate is also indictable on this count. Do the quiet and 
productive NETs actually have to run around the classroom with scissors in 
hand to attract the hyper attention paid to the controversial bad boy SAI?

In the future, it may be worth the effort to expand the basic search engine 
request from "....* search strings “climate engineering” and 
“geoengineering AND climate”.....*" to include NET centric terms and 
nomenclature such as biochar, olivine, etc.. GIGO!!!!

*2) Media is an active GE development/governance actor, not just a passive 
observer!!!*

 The foundational work of Buck is mentioned yet is deviated from in 
significant and profound ways which does no credit to the value of this 
paper. We read in the abstract:

"* Buck clarifies that it is important to study specific portrayals of 
environmental issues, **because these may change the course of national and 
international policies, governance, and*
*public opinion. That point of departure is shared by the present paper, 
and by those of Loukannen et al., Nehrlich and Jaspal, Porter and Hulme, 
Scholte et al., and Sikka.10 Unlike*
*Buck, we do not analyze how the frames enable or hinder specific forms of 
climate governance, **though we agree that the news media can substantially 
influence these frames.*" (My highlight)    

Without correlating the critical relationships between the 'frames' and the 
positive/negative influence of the media's effect on the debate (and 
frames), the value of this paper seems to be limited to only the most 
casual and or novice media/debate observer. If the authors were simply 
interested in letting the collective media industry know that they are 
doing a remarkably bad job of keeping up with the current (i.e. sometime 
within the last 5-6 years) STEM, funding and policy developments, well.... 
this paper does a good job of doing just that.

However, the objective of providing a "*productive method for deepening our 
understanding of how objects and concepts mutually create meaning, values, 
and narratives.*" may have been missed.... *unless we collectively 
recognize the critical need for moving the discourse limelight and focus 
from SAI to NETs as a means for moving this important debate forward at 
both the media and policy levels.* 

The overriding and obvious "*meaning, values, and narratives*" most sought 
after by the collective media is overwhelmingly and obviously *conflict 
based*. If a geoengineering concept does not royally piss someone off, it 
is seemingly not a story worth printing or wasting airtime on. Thus, these 
highly STEM/policy supportable, supremely environmentally appropriate and 
prosperous NETs options, which have been in discussion for a number of 
years and are well understood at the STEM and policy levels (and in many 
cases are today in use at sub-geoengineering levels), have received 
virtually no media coverage as an alternative to SAI. This lack of media 
attention, in turn, further depresses the media value (and venture 
investment value) of the NETs.

Again, GIGO! The collective media does seem to like working the GIGO factor 
offered, in abundance, within this subject. The production of real world 
solutions seem to be the last thing the media is actually interested in 
supporting.

3) The basic story line, that is being reported in the paper, is more 
science *fiction* than fact:

We read that; "*Geoengineering is, unlike other large-scale technologies, 
not accompanied with promises of a better world. The spokespeople of 
geoengineering do not offer future prosperity; instead, their legitimacy is 
based on negative expectations*.  Biochar, olivine and marine biomass 
utilization approaches (and a number of other global scale mitigation 
technologies), either individually or in concert, offer remarkably 
efficient mitigation means and methods, abundant socioeconomic prosperity 
opportunities, addresses climate change mitigation challenges without 
triggering political conflict nor trans-generational negative 
socioeconomic/environmental compromises. This gives the growing spectrum of 
NETs a high degree of legitimacy at the STEM/policy levels and thus 
potential value to the international media debate....in a logical world.

In brief, the media needs to begin listening to the new voices emerging 
within this important debate if the media wishes to see this debate move 
forward...in our lifetime. It is the media who will/has largely mediated 
the discussion, not the scientific community. I recently ran across a short 
but simplistic statement which seems to speak to our collective 
difficulties with discourse on this issue.

To quote Stephen Hawking (min 52.54 
<https://www.youtube.com/watch?v=Pat8A6TGBOc>);

*"For millions of years, mankind lived just like the animals. Then 
something happened which unleashed the power of our imagination. We learned 
to talk. And we learned to listen. Speech has allowed the communication of 
ideas, enabling human beings to work together. To build the impossible. 
Mankind's greatest achievements have come about by talking. And it's 
greatest failures by NOT talking. It doesn't have to be like this! Our 
greatest hopes could become reality in the future. With the technology at 
our disposal, the possibilities are unbounded. All we need to do is make 
sure we keep talking.".*

Clearly, from what Anshelm et.al. is reporting in this media study, it 
appears that the collective media has *stopped talking and listening*, 
beyond SAI (circa. 2007-8). The proponents of the highly 
productive/prosperous, non-controversial and real world ready NETs efforts 
need to up the PR/media game...with or without scissors. However, making 
biochar, olivine etc. sound 
controversial/dangerous/warmongering/egotistical/unethical and amoral...*this 
does get tiresome*.... may be harder than solving for climate change 
mitigation itself. Yet, we have no other option but to try.

Best regards and thanks to the authors for their work,

Michael
    

day, December 2, 2014 11:30:51 AM UTC-8, andrewjlockley wrote:
>
> http://environmentalhumanities.org/archives/vol5/
>
> Jonas Anshelm and Anders Hansson: The Last Chance to Save the Planet? An 
> Analysis of the Geoengineering Advocacy Discourse in the Public Debate
>
> Abstract
>
> Geoengineering, i.e., the deliberate manipulation of the global climate 
> using grand-scale technologies, poses new challenges in terms of 
> environmental risks and human–nature relationships. Until recently, these 
> technologies were considered science fiction, but they are now being 
> reconsidered by researchers, leading to an emerging public debate. Our aim 
> is to improve our understanding of the public discourse on geoengineering 
> in mass media. We analyze 1500 articles published from 2005 to 2013, 
> constructing four coherent storylines that represent most of the 
> geoengineering advocacy in the public discourse in mass media. We 
> scrutinize inconsistencies in this discourse and argue that geoengineering 
> may be the first example of a grand-scale technology that in some important 
> respects has clear postmodern tendencies: geoengineering advocacy, for 
> example, is not based on objective truth claims of the natural sciences and 
> does not promise a better world.
>

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