For those new to the mailing list, I posted in the past my concerns about 
taking something like Google Maps and mashing them with existing applications - 
and therefore relying completely on an external company with no formal 
relationship. Well, it didn't take long for us to realize that we might and 
well hang out with the cool kids and smoke some Google Maps.

Here’s a link to our approach with Google Maps + Geocaches:
http://www.geocaching.com/seek/gmnearest.aspx

It centers on an area close to Groundspeak headquarters, but you can use the 
Yahoo web geocoding service to zoom in on whatever region you like.

Our approach in the page design was to have a basic application where you could 
seek out all the caches, and a premium version that would allow you to use 
additional features like bookmarking different caches you want to seek out. Our 
hope was to increase Premium Memberships which are ultimately the lifeblood of 
the company, while still providing useful tools for the casual geocacher. As 
you can see I think we created a happy medium.

Our approach at this point is we can still provide the basic, previous method 
of doing searches from a distance and showing those results while experimenting 
with alternate mapping methods like Google Maps and Earth. Like this:

http://www.geocaching.com/seek/nearest.aspx?zip=98121

We also played with Ka-map but decided it is still a bit too early in its 
infancy to rely on for a production mapping tool, but are happy to know there 
is an alternative in case the mapping switch is turned off or mangled with 
advertising.
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