I must say that although it is expected, and pointed out earlier in many of
our respective social cartography groups, and clearly heads and shoulders
above the other offerings in the space - it is so well done that it is
almost hard to even be jealous:
http://www.techcrunch.com/2008/09/17/tonchidot-madness-the-video/
Reminds me quite a bit of the hands on siggraph demo's I used to try way
back in the last century before it was quite clear that the gibsonian future
was the baseline. The siggraph demos did very similar things - you would
put on a bulky heads up display and all of a sudden your real world would be
instrumented with digital media - pinned to a cumbersome qr-code instead of
just brute force image recognition using SIFT or something as this one
appears to do - but it was still pretty freakishly cool at the time....
Here - in this demo - it is just so sweetly cute to see that these folks
'get it' and skipped ahead of the tedium of having to 'click' or engage in a
complicated negotiation to get the instrumented reality display up....
It would be so cool if we could inject our own perception into that reality
- if we could have a kind of image dns... as mentioned previously.
To go into rant mode for a second -> basically these people are recolonizing
our fucking reality... They're the gatekeepers on the new way that people
will SEE. That's a crazy power. I want me some of that. :-)
- me
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