I’m leading a faculty workshop series on promoting research through social media and the only thing I’d add to what Shannon already wrote is that for the very ambitious there is TikTok, which relies mainly on short videos that can be augmented with words and images and is geared towards a youth audience (for what it’s worth #BookTok seems to be an effective way of promoting fiction and non-fiction works). However, given that this format is dynamic, it can also be time-intensive, as you need to produce each video if you’re interested in maximizing its chance of spreading widely.
There have been ethical questions regarding how China utilizes TikTok (ie surveillance), but if you’re interested in engaging young people, this is the platform to use. I hope this helps! Josh Sent from my iPad On Nov 11, 2022, at 1:15 AM, 'Shannon Kathryn Orr' via gep-ed <gep-ed@googlegroups.com> wrote: I just taught a grad class on social media last week. Here’s a quick summary of my class! I’m sure others will have other thoughts based on their experiences. Twitter – easy to engage the broader public, but also lots of space for trolls. Good for engaging in conversations and debates. And it is easy to share content made by others. Works well with images, text and links. Instagram – skews to a much younger demographic. Instagram is really about original content – sharing of posts is not a thing (although you can with the story feature), and you can’t post clickable links in posts. So it is great for sharing content more intended for passive scrolling. Comments are possible, but in terms of engagement, there is much less compared to other social media. Facebook – very hard now to develop a Facebook page from scratch and get lots of followers unless you already have a known audience. But, Facebook groups are very active and a great way to find people who are interested in similar issues. Very easy to share images, text and links. LinkedIn – easy to write and share posts, the expectation of the site though is professional content. Not a lot of engagement and debate or resharing of posts. Snapchat – younger and much more about person to person communication. Shannon [image001.png] Shannon K. Orr, PhD Professor Political Science Department 118 Williams Hall Director Falcon Food and Resource Community/Falcon Food Pantry 109 Central Hall Instagram: @falcon_food_pantry Bowling Green State University sk...@bgsu.edu<mailto:sk...@bgsu.edu> 419-372-7593 From: gep-ed@googlegroups.com <gep-ed@googlegroups.com> On Behalf Of Charles Chester Sent: Thursday, November 10, 2022 1:56 PM To: gep-ed <gep-ed@googlegroups.com> Subject: [EXTERNAL] [gep-ed] Best environmental alternative to Twitter Hi all, Apologies if this has been asked before…but as a social media Neanderthal, I’m wondering what might be the most important/visible/ethically-unchallenged social media platform for the "environmental community" writ large. At least in terms of visibility, I’m assuming it’s Twitter because, well, it’s just been Twitter for everything. Given recent developments, or one might say “regressions,” seems like there’s plenty of justifications to be looking for alternatives…and a quick search came up a large number of alternatives out there…. Happy to take answers direct to me and I'll collate them for the list. Additional apologies if my question is too similar to: “What’s the best Internet search engine—Google??” Justifiable answer: "No, it’s Altavista, you medeival Yahoo….” Thanks, Charlie Chester ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EarthWeb.info<https://nam10.safelinks.protection.outlook.com/?url=http%3A%2F%2Fearthweb.info%2F&data=05%7C01%7Cjosh.gellers%40unf.edu%7Cddccc25b2947407a0e9208dac34ffaf5%7Cdf29b2fa8929482f9dbb60ff4df224c4%7C1%7C0%7C638037045541761398%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=1rv%2B%2B8rziM7Hf9IjFo1fy0O7OXelBEEJ7LF2aMSlOcA%3D&reserved=0> • Native Land<https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Fnative-land.ca%2F&data=05%7C01%7Cjosh.gellers%40unf.edu%7Cddccc25b2947407a0e9208dac34ffaf5%7Cdf29b2fa8929482f9dbb60ff4df224c4%7C1%7C0%7C638037045541761398%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=Yj8RE82uhfgKI6hv7UDz0qDLPcyCWETgaxVY8hOwE18%3D&reserved=0> • he·him·his<https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.endangered.org%2Fpride-month-lgbtq-and-the-environmental-movement%2F&data=05%7C01%7Cjosh.gellers%40unf.edu%7Cddccc25b2947407a0e9208dac34ffaf5%7Cdf29b2fa8929482f9dbb60ff4df224c4%7C1%7C0%7C638037045541761398%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=F91p7wJQQGx8zxOqyTuMiv3KWdkRB8hpK1ZR6IB4AV8%3D&reserved=0> BCI<https://nam10.safelinks.protection.outlook.com/?url=http%3A%2F%2Fbatcon.org%2F&data=05%7C01%7Cjosh.gellers%40unf.edu%7Cddccc25b2947407a0e9208dac34ffaf5%7Cdf29b2fa8929482f9dbb60ff4df224c4%7C1%7C0%7C638037045541761398%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=rb0JkGK%2BqopBOlDgANEOTfpwSMgGWqD4QOhUa1G3L9U%3D&reserved=0> • Y2Y<https://nam10.safelinks.protection.outlook.com/?url=http%3A%2F%2Fy2y.net%2F&data=05%7C01%7Cjosh.gellers%40unf.edu%7Cddccc25b2947407a0e9208dac34ffaf5%7Cdf29b2fa8929482f9dbb60ff4df224c4%7C1%7C0%7C638037045541917641%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=DSai46nsyVfKGgNL8R%2F2YUDD5L36FAkiCY6sQcxf8Dc%3D&reserved=0> • EMIGRA<https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftelecoupledgovernance.org%2F&data=05%7C01%7Cjosh.gellers%40unf.edu%7Cddccc25b2947407a0e9208dac34ffaf5%7Cdf29b2fa8929482f9dbb60ff4df224c4%7C1%7C0%7C638037045541917641%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=bVoZkOh%2FD4F%2BOpaqustK4H4fcSyWTi7jYJ%2BUoNz8uNo%3D&reserved=0> • Brandeis<https://nam10.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.brandeis.edu%2Fprograms%2Fenvironmental%2F&data=05%7C01%7Cjosh.gellers%40unf.edu%7Cddccc25b2947407a0e9208dac34ffaf5%7Cdf29b2fa8929482f9dbb60ff4df224c4%7C1%7C0%7C638037045541917641%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=rTMS%2FfERRfYOglzp%2BvnP10m1FwEguNgevG7w1u%2BUIzE%3D&reserved=0> • Fletcher<https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsites.tufts.edu%2Fcierp%2F&data=05%7C01%7Cjosh.gellers%40unf.edu%7Cddccc25b2947407a0e9208dac34ffaf5%7Cdf29b2fa8929482f9dbb60ff4df224c4%7C1%7C0%7C638037045541917641%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=6ThnaNYiwCGcKLuRpxEQgbzhSztSf171icnA0HxqFFo%3D&reserved=0> -- You received this message because you are subscribed to the Google Groups "gep-ed" group. 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