IECA MONTHLY MEET-UP

In Search of Decoupling: (How) Can We Combine Climate Sustainability with 
Economic Growth, Good Jobs, and Public Preferences?

April 1, 2025 | 17:00 CEST / 11 AM EDT | Via Zoom--link to our IECA Meet-Up: 
https://zoom.us/meeting/register/CQYYuv4gRoiON9kqNY6q1A<https://zoom.us/meeting/register/CQYYuv4gRoiON9kqNY6q1A>


Speakers:

Prof. Malcolm Fairbrother, Institute for Future Studies. Uppsala University

Dr. Katya Rhodes, University of Victoria


Why is the world taking such painfully slow action on climate change? One major 
reason is public concern about economic costs, jobs that could be lost, and the 
uncertain benefits of potential new climate policies.

Join us for a practical discussion about a 5-year international and 
multidisciplinary project led by Malcolm Fairbrother, professor of sociology at 
Uppsala University, which has led research about these concerns and pointing to 
a reason for thinking the economic barriers to a sustainable climate are lower 
than many people realize--even scholars, policymakers, and environmental 
advocates. This project challenges the prevailing notion that climate action 
must come with a hefty economic price tag.


The meet-up will also explore how real-world successes have already shown that 
economic growth and environmental progress can go hand in hand. This session 
will highlight key lessons from past environmental victories, demonstrating how 
smart policies and green innovation have cut emissions without economic 
pain—and how we can use these insights to drive stronger, more effective 
climate action today.


For policymakers, climate advocates, and communicators, the findings present a 
compelling and conditionally optimistic alternative to the narrative of 
trade-offs in mobilizing public support. Instead of facing a future of painful 
transitions, the research indicates that a well-designed policy approach can 
foster win-win outcomes—reducing emissions while promoting economic growth.




[cid:2087a24a-bb02-4762-bb30-88da2a75b023]
Stephen P. Depoe, Ph.D.
Treasurer, International Environmental Communication Association 
http://theieca.org
Professor Emeritus, School of Communication, Film, and Media Studies
University of Cincinnati
Co-Editor, Media and Environmental Communication Book Series
Palgrave MacMillan/Springer
https://www.springer.com/series/14612


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