Greetings all, For those of you interested in what the for-profit world is doing in terms of environmental initiatives, Environmental Leader<http://www.environmentalleader.com>is an excellent daily news source and web site (typical stories cover the big corps such as Coca Cola, Microsoft, GE, P&G, etc.). See below for details.
Best, j -- Joseph Domask Assistant Professor and Academic Director American University www.iedonline.net ---------- Forwarded message ---------- From: Environmental Leader <[EMAIL PROTECTED]> Date: Jul 18, 2007 1:45 PM Subject: EL Daily - Where Will Your Brand Be When The Green Bubble Pops? To: [EMAIL PROTECTED] Read Today's News Online at www.environmentalleader.com<http://www.environmentalleader.com> RSS <http://feeds.feedburner.com/EnvironmentalLeader/> <http://rs6.net/tn.jsp?t=kkh9nccab.0.rdy895bab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com> Subscribe <http://visitor.constantcontact.com/email.jsp?m=1101595209821> |  Contact <[EMAIL PROTECTED]:> | Environmental Leader Front Page <http://rs6.net/tn.jsp?t=kkh9nccab.0.rdy895bab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com> Indigenous Designs Downplays Sustainability To Sell Retailers<http://rs6.net/tn.jsp?t=kkh9nccab.0.tvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Findigenous-designs-downplays-sustainability-to-sell-retailers%2F> [image: indigenousdesigns.jpg]Indigenous Designs' clothing is made from all-natural, sustainable materials. It adheres to strict fair-trade manufacturing practices overseas, runs its U.S. corporate office on solar power and encourages employees to bike to work. But the apparel maker talks up fashion, design, and price - ... Keep reading
<http://rs6.net/tn.jsp?t=kkh9nccab.0.tvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Findigenous-designs-downplays-sustainability-to-sell-retailers%2F>
------------------------------ Xerox Joins USCAP<http://rs6.net/tn.jsp?t=kkh9nccab.0.uvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Fxerox-joins-uscap%2F> [image: xerox1.jpg]Xerox Corporation has joined the United States Climate Action Partnership, an alliance of business and environmental leaders working together to protect the climate and spur legislation and regulation aimed at reducing greenhouse gas emissions. "Protecting the environment and implementing sustainable business practices have ... Keep reading
<http://rs6.net/tn.jsp?t=kkh9nccab.0.uvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Fxerox-joins-uscap%2F>
------------------------------ <http://rs6.net/tn.jsp?t=kkh9nccab.0.uiunmccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.greenpowerconferences.com%2Fcorporateclimateresponse%2Findex.html> American Airlines Plans Green Marketing Campaign<http://rs6.net/tn.jsp?t=kkh9nccab.0.vvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Famerican-airlines-plans-green-marketing-campaign%2F> [image: americanairlines.jpg]American Airlines, the world's biggest airline by passenger traffic, is preparing a marketing campaign next month to show off its green side, Dow Jones reports. In the past six months, the airline says that both corporate ... Keep reading
<http://rs6.net/tn.jsp?t=kkh9nccab.0.vvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Famerican-airlines-plans-green-marketing-campaign%2F>
------------------------------ Leading CEOs Release Climate Change Policy Statement<http://rs6.net/tn.jsp?t=kkh9nccab.0.wvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Fleading-ceos-release-climate-change-policy-statement%2F> [image: businessroundtable1.jpg]Business Roundtable, an association of 160 chief executive officers of leading U.S. companies, have released a policy statement (PDF) on climate change, acknowledging that climate change poses a serious risk and that the time for action is now. "The thinking of U.S. CEOs ... Keep reading
<http://rs6.net/tn.jsp?t=kkh9nccab.0.wvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Fleading-ceos-release-climate-change-policy-statement%2F>
------------------------------ <http://rs6.net/tn.jsp?t=kkh9nccab.0.rtk85bcab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.cbinet.com%2Fcsr> PC Makers Catch Green Wave<http://rs6.net/tn.jsp?t=kkh9nccab.0.xvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Fpc-makers-catch-green-wave%2F> [image: electronics.jpg]PC and electronics makers have never given much thought to environmental issues, USAToday reports. That is, until now. For the first time, almost every major PC and electronics maker is trying to change that. Here are just a few of the industry's latest green ... Keep reading >><http://rs6.net/tn.jsp?t=kkh9nccab.0.xvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Fpc-makers-catch-green-wave%2F> ------------------------------ Where Will Your Brand Be When The Green Bubble Pops?<http://rs6.net/tn.jsp?t=kkh9nccab.0.yvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Fwhere-will-your-brand-be-when-the-green-bubble-pops%2F> [image: marketingprofs.jpg]Like all other bubbles, the green bubble will pop too, MarketingProfs reports. The only question is whether green will index within the mainstream and become ubiquitous or vanish back to the margins of our society. Companies should start thinking about how their brand will ... Keep reading >><http://rs6.net/tn.jsp?t=kkh9nccab.0.yvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Fwhere-will-your-brand-be-when-the-green-bubble-pops%2F> ------------------------------ Wal-Mart Improves Fleet Fuel Efficiency 15%<http://rs6.net/tn.jsp?t=kkh9nccab.0.zvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Fwal-mart-improves-fleet-fuel-efficiency-15%2F> [image: wal-martfleet.jpg]Wal-Mart's fleet of about 7,200 semitractor-trailer trucks is already about 15 percent more fuel efficient than it was when the company announced its environmental goals in late 2005 (25 percent improvement in three years and a 100 percent increase by 2015), MSNBC reports. Cutting the ... Keep reading
<http://rs6.net/tn.jsp?t=kkh9nccab.0.zvj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Fwal-mart-improves-fleet-fuel-efficiency-15%2F>
------------------------------ IKEA Joins RecycleBank's Rewards Program<http://rs6.net/tn.jsp?t=kkh9nccab.0.9vj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Fikea-joins-recyclebanks-rewards-program%2F> [image: ikea2.jpg]IKEA has joined RecycleBank, which will allow consumers that participate in the recycling rewards program to redeem their RecycleBank reward dollars in IKEA locations across Southeast Pennsylvania. IKEA is RecycleBank's 300th partner. The IKEA locations in Conshohocken, Pa., and Philadelphia join the ranks of other reward ... Keep reading >><http://rs6.net/tn.jsp?t=kkh9nccab.0.9vj8nccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F18%2Fikea-joins-recyclebanks-rewards-program%2F> ------------------------------ NBC Universal Unveils 'Green Is Universal' Programming<http://rs6.net/tn.jsp?t=kkh9nccab.0.siunmccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F17%2Fnbc-universal-unveils-green-is-universal-programming%2F> [image: nbcu.jpg]NBC Universal has unveiled details of its Green is Universal initiative, a companywide weeklong programming effort to educate TV viewers and Web and wireless users on ecological issues, according to Hollywood Reporter. The programming is part of NBC Universal's "Get On Board" campaign, which ... Keep reading
<http://rs6.net/tn.jsp?t=kkh9nccab.0.siunmccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F17%2Fnbc-universal-unveils-green-is-universal-programming%2F>
------------------------------ EPEAT Sales Have Led To Big Energy Savings<http://rs6.net/tn.jsp?t=kkh9nccab.0.tiunmccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F17%2Fepeat-sales-have-led-to-big-energy-savings%2F> [image: gec.jpg]The Green Electronics Council has released a report (PDF) measuring the environmental benefits from the sales of EPEAT registered "green" computers. According to the Environmental Benefits Calculator, the first six months of sales for EPEAT registered green computers when compared with ... Keep reading
<http://rs6.net/tn.jsp?t=kkh9nccab.0.tiunmccab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2F2007%2F07%2F17%2Fepeat-sales-have-led-to-big-energy-savings%2F>
------------------------------ (c) 2007 Fast Trike Media LLC | environmentalleader.com<http://rs6.net/tn.jsp?t=kkh9nccab.0.rdy895bab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com>| 123 North College Ave. Suite 200 | Fort Collins, CO 80524 | ADVERTISE<http://rs6.net/tn.jsp?t=kkh9nccab.0.7dy895bab.6c7bd5bab.2872&ts=S0261&p=http%3A%2F%2Fwww.environmentalleader.com%2Fadvertise-on-environmental-leader%2F> *Forward email<http://ui.constantcontact.com/sa/fwtf.jsp?m=1101595209821&ea=jdomask%40gmail.com&a=1101740711242> * <http://visitor.constantcontact.com/d.jsp?p=un&m=1101595209821&ea=jdomask%40gmail.com&se=2872&t=1101740711242&lang=en&reason=F> This email was sent to [EMAIL PROTECTED], by [EMAIL PROTECTED] Update Profile/Email Address<http://visitor.constantcontact.com/d.jsp?p=oo&m=1101595209821&ea=jdomask%40gmail.com&se=2872&t=1101740711242&lang=en&reason=F>| Instant removal with SafeUnsubscribe<http://visitor.constantcontact.com/d.jsp?p=un&m=1101595209821&ea=jdomask%40gmail.com&se=2872&t=1101740711242&lang=en&reason=F>™ | Privacy Policy <http://ui.constantcontact.com/roving/CCPrivacyPolicy.jsp>. Email Marketing <http://www.constantcontact.com/index.jsp?cc=custom01> by <http://www.constantcontact.com/index.jsp?cc=custom01> Environmental Leader | 123 N. College Ave. | Suite 200 | Fort Collins | CO | 80524 -- Note: my more permanent email address is [EMAIL PROTECTED]
