OMAHA: Warren Buffett's youthful confidence about his business acumen hid a 
self-doubt about nearly everything else, yet the son of a Nebraska congressman 
grew into one of the world's greatest investors. 

The tale of how the brilliant but needy Buffett built a fortune by investing in 
undervalued companies is recounted in the first authorized biography of the 
chairman and CEO of Berkshire Hathaway Inc. The Associated Press obtained an 
audio version of the book on Friday, ahead of its Sept. 29 release. 

The book's author, former insurance analyst Alice Schroeder, writes that when 
Buffett was a newlywed in his early 20s, he relied on his wife Susan to help 
cut his hair, stock the pantry and help him deal with other people. 

"In every area of life except business, Susie was discovering her husband was 
riddled with self-doubt," Schroeder wrote. "He had never felt love, and she 
saw, he did not feel lovable." 

The new book, "The Snowball: Warren Buffett and the Business of Life," goes on 
to explain how Susan Buffett left Warren Buffett in 1977 and moved to San 
Francisco. But the couple never divorced before her death in 2004, even though 
he lived with another woman most of those years. 

Buffett married his longtime companion, Astrid Menks, in a private ceremony on 
his 76th birthday in 2006. 

Some of the information in Schroeder's book is new, but much of it will seem 
familiar to Buffett's legions of fans. 

More than most previous books about Buffett, Schroeder examines the 
billionaire's flaws as well as his successes. 

Buffett declined an interview request through a spokeswoman Friday. 

Buffett picked Schroeder in 2003 to write the book after getting to know her 
while she worked as an insurance analyst at Morgan Stanley and wrote a report 
about Berkshire. 

Schroeder wrote in the book's introduction that Buffett encouraged her to take 
a hard look at his life. 

"Whenever my version is different than somebody else's Alice, use the less 
flattering version," Buffett told Schroeder, according to the book. 


Buffett spent thousands of hours talking to Schroeder, and he gave her access 
to his files and friends. A spokeswoman for Schroeder's publisher has said 
Buffett reviewed the book but didn't change anything. 

The book details Buffett's life and his investing career, which began to take 
off in 1956. That's when he gathered $105,000 from four relatives and three 
close friends to start the Buffett Partnership. Later, the partnership began 
buying the stock of Berkshire Hathaway, a New England textile firm, for $7 and 
$8 a share in 1962. After 1969, Berkshire became Buffett's investment vehicle. 

In 2006, Buffett announced plans to gradually give away his billions to five 
foundations, with the biggest share going to the Bill & Melinda Gates 
Foundation. 

Schroeder describes how Buffett and his first wife Susan gradually began to 
spend more time apart as Susan became more involved in community groups and 
Warren relentlessly pursued investing. 

"Susie understood his work as a sort of holy mission," Schroeder wrote. 

The book says Susan Buffett thought she and Warren had an understanding that he 
would quit investing once he amassed $8 million to $10 million. 

But her husband's pace never slowed. 

In 1977, Susan Buffett visited a friend in San Francisco and decided she wanted 
to have an apartment there, to be in an art-friendly city and be closer to 
friends and their youngest son, who was attending Stanford. 

After she moved, Susan Buffett encouraged her friend Menks to check in on her 
husband, and Menks eventually moved in and became Warren's companion. 

In 1984, Susan Buffett returned to Omaha for a birthday party for Warren's 
mother. At that time, Susan told Warren Buffett that her move to San Francisco 
was related to a relationship with another man. 

Buffett did not tell anyone - even Menks - about the loss of his beautiful 
image of his marriage. Instead, Schroeder wrote, he focused on running 
Berkshire and flushed the painful memory from his mind. 

Susan and Warren Buffett remained married and were together often and talked 
frequently when apart over the years. 

Berkshire is now a major player in the insurance field and owns more than 60 
companies including furniture, clothing, candy, brick, electricity and 
corporate jet firms. And at last report, Berkshire had total assets of nearly 
$278 billion, including significant stakes in well-known companies such as 
Wells Fargo & Co., American Express and the Washington Post Co. 

Pre-orders of the book have already pushed it into the top 75 of Amazon.com's 
best-seller list. The publisher says the first printing is 1 million copies

http://economictimes.indiatimes.com/articleshow/msid-3507338,flstry-1.cms

You cannot teach a man anything; you can only help him discover it in himself. 
<<Galileo Galilei>>





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