A bit late, but here's the notes I took at the LBS kickoff meeting in
June:
Set focus
Work to put business together with vendors
Mailing List / Post Card mailing
Use of newsletters that exist
Involve vendors in in marketing the show
Have vendors put link on show
Press Release via vendors?
Presentations in front of Chambers of Commerce, etc
Presence at other shows
(E-coast in Oct)
Show within a show / tie to another show
?Northern Computer Shows?
?IDG
Northern Computer Show?
Coordinate date with Hynes Schedule
Vendors bring material
Cost Analysis of Linux in Business
Work with other LUGS in area (BLU, WLUG, WeMaLUG, MeLUG, ?NNH,
?VermontLUG)
Tie demos to vendors
Need something to draw the geeks (dragging their bosses)
Quake III Tournament
Geek Pride Day
Support of Linux Panel
Better coordination of volunteer effort
Keep engineers in check
Need to have everything ready 1 month ahead of show
Need to prebuild show in advance
Payment plan (commit, 60 days out, final payment)
Graduated money back, depending on how far out cancellation
Targets:
Bosses
Those thinking about Linux
CEO / CTO / CIO (those working with the technology)
Medium sized business?
Need Conference Track
What am i going to learn?
How are you going to help me with my business?
Geeks bringing bosses
?Accountants
Redo our website
Questionaire
Website
Chambers of Commerce
Newsgroups
Mailing list
Vendor / Magazine sales in area
Venue Requirement:
? 5000 - 6000 sq ft?
Get Speakers early
Know what they're going to talk about ahead of time
Coordinate the talks for a flow (not the same message each
time)
Keynote (Business)
App Vendor (Desktop)
Entertainment (Luncheon, fun, here's what's happening in the
gaming industry)
Training courses
Certification?
Tied to show
Vendor training
Tracks:
Speakers
Intro / Why Linux
Training
Why go to the show?
No other linux shows in area
Like to be in black
Learn about Linux
Workshops on Linux
Short talks / sessions
More people using Linux
Business?
Educate people regardless of level of experience
Beginner
Gearhead
Businessman
Intermediate
When:
Weekdays
Businessmen prefer
Vendors prefer
Gov't people more likely to be able to attend
Weekends
More volunteers available?
Locations may not be available on weekends
1 or 2 days
2 days allows workshops
?do we have enough pull for 2 days
Volunteers
Cost
1 day more likely to get people
Ask?
1 day show preceeded or followed by training?
Final Decision Committee
Jerry Kubeck
Jeff Smith
Lori Hitchcock
Mary Kelly
Bob Sparks
------------------------------------------------------------------------
Jeffry Smith Technical Sales Consultant Mission Critical Linux
[EMAIL PROTECTED] phone:603.930.9379 fax:978.446.9470
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Thought for today: That's life.
What's life?
A magazine.
How much does it cost?
Two-fifty.
I only have a dollar.
That's life.
